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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
14 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, Netherlands, Spain, and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, and South Korea.
The global market is composed of Asia-Pacific, Europe, Canada, and the US.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 7
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 Omnicom Group Inc. 13
6.2 WPP Group plc 13
6.3 Interpublic Group of Cos. 13
6.4 Publicis Groupe S.A. 14
6.5 Dentsu Inc. 14
6.6 Ogilvy & Mather Worldwide 14
CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15
CHAPTER 8 Further Reading 16
8.1 Sources 16
8.2 Related Datamonitor Research 16
LIST OF TABLES
Table 1: Global Advertising Market Value: $ billion, 2000-2004 8
Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2004 9
Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2004 10
Table 4: Global Advertising Market Value Forecast: $ billion, 2004-2009 14
CONTENTS
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PPLSEN
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