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| Plasturgie > Etude de marché sectorielle |
| The Outlook for European Plastic Cards |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Septembre 1998 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Outlook for European Plastic Cards |
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How can you exploit change in the European plastic card market?
“The European card industry is in a period of immense upheaval. A multitude
of forces exist which threaten the very future existence of many companies.”
Myriad factors are conspiring to make the card industry increasingly complex.
The introduction of the euro need not necessarily be viewed as an inevitable cost,
rather an opportunity to be exploited.
Cross-border entry by US banks poses a threat for many European issuers, and advances
in card security look set to reduce losses through fraud.
There are developments which will affect card markets on a global basis.
These include developments in new technologies such as electronic commerce, multifunction
smartcards and electronic cash.
This report looks at the effect of each of these in turn, analysing how issuers
and related card companies are responding to the changing environment with new
product development and innovations in marketing and distribution strategies.
This series of management reports offers unequalled insight into specialist areas.
An insight that you will not find in any other
report. This report enables you to benefit from:
- Primary research
- Independent, expert opinion
- Predictions and long-term strategic advice
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CHAPTER 1 INTRODUCTION
CHAPTER 2 THE OUTLOOK FOR EUROPEAN CARDS
CHAPTER 3: EUROPEAN MONETARY UNION
CHAPTER 4: YEAR 2000 PROBLEM
CHAPTER 5: NEW TECHNOLOGY
CHAPTER 6: REGULATION
CHAPTER 7: CROSS–BORDER OPERATIONS
CHAPTER 8: CARD SUBSTITUTES
CHAPTER 9: MARKET DYNAMICS
CHAPTER 10: BUYER POWER
CHAPTER 11: SUPPLIER POWER
CHAPTER 12: SECURITY & FRAUD
CHAPTER 13: PRODUCT STRATEGIES
CHAPTER 14: DISTRIBUTION CHANNELS
CHAPTER 15: MARKETING STRATEGIES
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PPLSEN
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