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| Epargne & Placements > Etude de marché sectorielle |
| Selling FS products in the Era of the Euro |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Février 1999 |
Taille du document : |
130 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Selling FS products in the Era of the Euro |
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Providers must learn how to succeed in selling products in this new environment - the era of the euro
The birth of the euro has caused immense change.
Competition in European financial services in and outside the euro-zone is now entering a new era, presenting providers with significant new challenges.
Providers must learn how to succeed in selling products in this new environment
- the era of the euro
The birth of the euro has caused immense change.
Competition in European financial services in and outside the euro-zone is now
entering a new era, presenting providers with significant new challenges.
Selling Financial Services Products in the Era of the Euro provides financial
services companies, vertical market suppliers and other industry observers with
the first clear indication of the environment in which financial services products
will be sold in the near future.
Scenariobased forecasts of the future of the retail financial services sector
in Europe are based upon formal analysis of factors influencing change in the
era of the euro.
A wealth of industry specific primary opinion is gathered and summarised in
industry sector chapters.
Selling Financial Services products in the Era of the Euro pinpoints the exploitable
opportunities and real threats that the new era presents to current financial
services providers.
The report evaluates the impact upon providers of various scenarios and identifies
the significance of key events related to regulation, technology and competitor
strategies.
This report acts as a living tool for the planner, marketing and/or product
manager of all banking, investment and insurance organisations.
This report addresses various questions including:
• What will it take to suceed in the financial services environment post
euro?
• What will influence product development and how might products develop?
• What will influence distribution development and how might it develop?
Key topics also include:
• The euro - what happens if the euro thrives or suffers?
• The effects of significant Franco - German cross border mergers and their
consequences.
• New delivery systems and the effects of new entrants.
• Indepth analysis into the effects upon banking, insurance and retail
investment in the era of the euro.
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CHAPTER 1: INTRODUCTION
CHAPTER 2: SCENARIOS FOR FINANCIAL SERVICES IN THE ERA OF THE EURO
CHAPTER 3: BANKING AND THE EURO
CHAPTER 4: INSURANCE AND THE EURO
CHAPTER 5: RETAIL INVESTMENT IN THE ERA OF THE EURO
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PPLSEN
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