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| Stratégie - Organisation > Etude de marché sectorielle |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Novembre 2004 |
Taille du document : |
19 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Market Research in Italy industry profile is an essential resource for top-level data and analysis covering the market research industry. It includes data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
Highlights
Detailed information is included on market size, measured by both value and volume.
Market shares are covered by manufacturer and by brand, including private label.
Distribution channels are also analysed.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
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TABLE Of CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 GFK AG 13
6.2 IMS Health 13
6.3 Ipsos 13
6.4 Taylor Nelson Sofres plc 14
6.5 VNU N.V. 14
CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15
CHAPTER 8 Demographics 16
CHAPTER 9 Further Reading 18
9.1 Sources 18
9.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: Italy Market Research Market Value: $ million, 1999-2003 9
Table 2: Italy Market Research Market Segmentation I: % Share, by Value, 2003 10
Table 3: Italy Market Research Market Segmentation II: % Share, by Value, 2003 11
Table 4: Italy Market Research Market Value Forecast: $ million, 2003-2008 15
Table 5: Italy Size of Population (million) , 1999-2003 16
Table 6: Italy GDP (1995=100), 1999-2003 16
Table 7: Italy Inflation, 1999-2003 16
Table 8: Italy Exchange Rate, 1999 17
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