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| Services Financiers > Etude de marché sectorielle |
| eSearch Strategies in Financial Services |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Août 2000 |
Taille du document : |
112 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| eSearch Strategies in Financial Services |
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How do customers choose their financial products?
How do they decide which financial products to purchase?
Being able to answer these questions is essential for those financial institutions
wishing to succeed in the highly competitive financial services environment
over the next few years.
eSearch Strategies in Financial Services is based on a survey of 12,000 consumers
in six countries and examines how people searched for their financial product
and what motivated their decision to search as they did.
It will allow companies to benchmark against their key competitors, analyse
data and assess the most significant opportunities posed by the search engines
and directories revolution.
This report will allow you to:
• Identify which of your customers are using the Internet to search for
financial products
• Discover which products consumers search for on-line and why
• What will motivate financial services customers to go beyond searching
and begin purchasing on-line to ensure that your strategies reflect these changes
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Chapter 1: Who is searching online for financial services?
Chapter 2: How do eConsumers search for financial services products?
Chapter 3: What factors make searchers more or less disposed to buy online?
Chapter 4: Tables
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PPLSEN
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