By 2005, B2C eCommerce spending will have grown to over $660bn...

 

 
The arrival of eCommerce has drastically transformed the customer relationship.
 

 


 

 
Organizations are seeing the internet opportunity as a means of improving communications,
 

 
relationships and revenues from new and existing customers.

 

 


 

 
As more and more companies look to this new medium to cut costs, broaden markets
 

 
and gain competitive advantage, the time has come to take a step back from the
 

 
eCommerce hype to consider the real impact of this new medium on the complexion
 

 
of business over the next few years.

 

 


 

 
The eConsumer: a European eCommerce Overview, a new strategic management report
 

 
helps you understand how the business to consumer eCommerce market

 

 
will develop and take the market potential from hype to fact, by answering key
 

 
questions, such as:

 

 


 

 
• What and whom are selling on-line and how much money is being made?

 

 


 

 
• What are the benefits and risks of on-line trading?

 

 


 

 
• What lessons can be learnt from best practice in your own and other industries?

 

 


 

 
• What are successful models for generating advertizing revenues?

Chapter 1: Pan-European overview

Chapter 2: France

Summary

Online shopping

Converting browsers into shoppers

Online spending - the value of an online shopper

Security fears are holding back online payments

Alternative payment systems

Online banking

Online insurance

Assessing the future potential

Chapter 3: Germany

Chapter 4: Italy

Chapter 5: Spain

Chapter 6: The UK

Chapter 7: Author opinion