“... WOMEN ACCOUNT FOR AN INCREASING NUMBER OF INTERNET USERS AND ARE
 

 
FLEXING THEIR COLLECTIVE ECONOMIC MUSCLE OVER THE NET PRESENTS A SIGNIFICANT
 

 
MARKETING OPPORTUNITY FOR THOSE WHO CAN SEE THE POTENTIAL FOR PROFIT. MARKETERS
 

 
OF RESIDENTIAL ENERGY SERVICES AND PRODUCTS SHOULD CONSIDER REDIRECTING THEIR
 

 
EFFORTS TOWARD THIS GROUP OF INTERNET USERS...”

 

 


 

 
“By 2002 the electronic trading of natural gas and electricity will surpass
 

 
$30 billion.”

 

 
The Internet is changing the energy industry. It means a fundamental change
 

 
in the way in which many customers will choose and purchase their energy requirements.
 

 


 

 
Also, it means energy suppliers are changing the way they are marketing their
 

 
products to capture customers.

 

 


 

 
Energy and the Internet:

 

 
Strategies for a new era informs you of the wide variety of new business opportunities
 

 
that exist through the use of the Internet as a sales and marketing vehicle.
 

 


 

 


 

 
Issues discussed in this report:

 

 


 

 
• How and who is making money through the |nternet?

 

 


 

 
• What is the best way to use the Internet to lower costs and increase
 

 
profits?

 

 


 

 
• What are the traditional utilities doing to counter the strategies and
 

 
operations of deregulated virtual utilities?

Chapter 1: Introduction

Chapter 2: eCommerce, its evolution and potential

Chapter 3: eCommerce, the risk and reward

Chapter 4: Internet-based energy provider case studies

Chapter 5: Virtual energy supplier case studies

Chapter 6: Internet-based energy brokers

Chapter 7: Internet-based energy exchanges

Chapter 8: Internet-based risk management systems

Chapter 9: Non-traditional market participants

Chapter 10: Internet-based customer services

Chapter 11: Internet-based energy information systems

Chapter 12: Conclusions