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Commerce électronique > Etude de marché sectorielle
 The Virtual Shop: Best Practice in eTail
€ 955,00
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Juin 2000
Taille du document :
154
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 The Virtual Shop: Best Practice in eTail


 

 
"...AT PRESENT CONSUMERS ARE CHOOSING TO BUY DURABLE, MID-PRICED ITEMS THAT
 

 
MEET DEFINABLE EXPECTATIONS. BUT AS ACCESS TO THE NET INCREASES, SHOPPING FOR
 

 
LESS DURABLE PRODUCTS AND LOWER PRICED ITEMS, SUCH AS GROCERIES WILL

 

 
BECOME MUCH MORE WIDESPREAD..."

 

 


 

 
With global on-line consumer spending set to top $660bn by 2005, the big question
 

 
is “where, why and how will consumers allocate this spend?”

 

 


 

 
The Virtual Shop

 

 
eTail Strategies for FMCG analyzes the retail market by segmenting it into key
 

 
sectors, from the virtual clothing retailer to the virtual grocer, allowing you
 

 
to benefit from a broad spectrum of business successes and failures.

 

 


 

 
To ensure your product or service is at the forefront of the virtual shopper’s
 

 
mind, you will need to:

 

 


 

 
• Understand consumer attitudes and expectations of on-line shopping

 

 


 

 
• Co-ordinate your activities to reflect these expectations

 

 


 

 
• Develop new successfull marketing strategies in the changing eCommerce
 

 
environment
 

 



 

Chapter 1: Introduction

Chapter 2: The online consumer

Chapter 3: The online retailer

Chapter 4: Virtual grocers

Chapter 5: Virtual fashion

Chapter 6: Virtual books and music

Chapter 7: Virtual travel

Chapter 8: Conclusion


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