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| E-commerce > Etude de marché sectorielle |
| The Virtual Shop: Best Practice in eTail |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juin 2000 |
Taille du document : |
154 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Virtual Shop: Best Practice in eTail |
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"...AT PRESENT CONSUMERS ARE CHOOSING TO BUY DURABLE, MID-PRICED ITEMS THAT
MEET DEFINABLE EXPECTATIONS. BUT AS ACCESS TO THE NET INCREASES, SHOPPING FOR
LESS DURABLE PRODUCTS AND LOWER PRICED ITEMS, SUCH AS GROCERIES WILL
BECOME MUCH MORE WIDESPREAD..."
With global on-line consumer spending set to top $660bn by 2005, the big question
is “where, why and how will consumers allocate this spend?”
The Virtual Shop
eTail Strategies for FMCG analyzes the retail market by segmenting it into key
sectors, from the virtual clothing retailer to the virtual grocer, allowing you
to benefit from a broad spectrum of business successes and failures.
To ensure your product or service is at the forefront of the virtual shopper’s
mind, you will need to:
• Understand consumer attitudes and expectations of on-line shopping
• Co-ordinate your activities to reflect these expectations
• Develop new successfull marketing strategies in the changing eCommerce
environment
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Chapter 1: Introduction
Chapter 2: The online consumer
Chapter 3: The online retailer
Chapter 4: Virtual grocers
Chapter 5: Virtual fashion
Chapter 6: Virtual books and music
Chapter 7: Virtual travel
Chapter 8: Conclusion
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PPLSEN
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