“Overall, Internet banking customers will grow from 2% of the European retail
 

 
banking population in 1999 to 9% in 2004...”

 

 


 

 
eBanking is viewed as a 'must have' by retail banks across Europe.

 

 
The need to keep up with competitors, retain existing customers and attract new
 

 
ones has driven the market forward.

 

 


 

 
European Online Banking Strategies a new management report, considers the evolution
 

 
of eBanking from an additional distribution channel into the center piece of a
 

 
wider eCommerce strategy, taking in the emergence of new channels, multi-channel
 

 
integration, eServices and the changing make-up of the transaction cycle.

 

 


 

 
This report is based on the results of two separate end-user surveys and includes
 

 
the results of an extensive consumer survey of over 17,000 consumers in Europe
 

 
determining the current penetration and future predictions of eConsumers likely
 

 
to bank online.

Chapter 1: Catalyst

Chapter 2: Marketplace

Chapter 3: Consumer Uptake

Chapter 4: Implications

Chapter 5: Opinion

Chapter 6: Appendix