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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Advertising on the Internet: Strategies for Success |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juin 2000 |
Taille du document : |
82 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Advertising on the Internet: Strategies for Success |
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“Already, in the US, there is an estimated online consumer population of
approximately 94.8 million.
This is forecast to increase to over 200 million in 2005.
Similar levels of penetration are likely to be seen elsewhere with an estimated
189.3 million European consumers online in 2005...”
The unprecedented growth of the Internet has major implications for advertisers
around the world.
With the online population expanding at a rapid rate, the potential for online
advertising has become huge.
Advertising On The Internet: Strategies for success provides data and analysis
concerning the growth of this new advertising channel and looks at the developing
opportunities for online advertisers.
The report examines future directions for online advertising campaigns and looks
at the potential for a more integrated approach, combining both online and offline
channels.
Looking at the growth of online advertising with reference to the growth of the
online population and eCommerce, Advertising On The Internet:
Strategies for success analyzes current methods of advertising, such as site sponsorships
and banner ads, whilst also outlining future new strategies and concepts.
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Chapter 1: Introduction
Chapter 2: The global internet
Chapter 3: Advertising market overview
Chapter 4: Online marketing strategies
Chapter 5: The Future for online marketing
Chapter 6: Conclusion
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PPLSEN
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