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Marketing - Publicité - Promotion > Etude de marché sectorielle
 Advertising on the Internet: Strategies for Success
€ 955,00
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Juin 2000
Taille du document :
82
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Advertising on the Internet: Strategies for Success


 

 
“Already, in the US, there is an estimated online consumer population of
 

 
approximately 94.8 million.

 

 
This is forecast to increase to over 200 million in 2005.

 

 
Similar levels of penetration are likely to be seen elsewhere with an estimated
 

 
189.3 million European consumers online in 2005...”

 

 


 

 
The unprecedented growth of the Internet has major implications for advertisers
 

 
around the world.

 

 
With the online population expanding at a rapid rate, the potential for online
 

 
advertising has become huge.

 

 
Advertising On The Internet: Strategies for success provides data and analysis
 

 
concerning the growth of this new advertising channel and looks at the developing
 

 
opportunities for online advertisers.

 

 


 

 
The report examines future directions for online advertising campaigns and looks
 

 
at the potential for a more integrated approach, combining both online and offline
 

 
channels.

 

 
Looking at the growth of online advertising with reference to the growth of the
 

 
online population and eCommerce, Advertising On The Internet:

 

 
Strategies for success analyzes current methods of advertising, such as site sponsorships
 

 
and banner ads, whilst also outlining future new strategies and concepts.


 

Chapter 1: Introduction

Chapter 2: The global internet

Chapter 3: Advertising market overview

Chapter 4: Online marketing strategies

Chapter 5: The Future for online marketing

Chapter 6: Conclusion


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