“B2C commerce represents the traditional interaction from business to consumer.
 

 


 

 
C2B commerce reverses the process, taking advantage of the Internet's ability
 

 
to drive transactions the other way round, for example allowing would-be passengers
 

 
to bid for airline tickets...”

 

 


 

 
Many companies are under pressure to develop an online service, but what are the
 

 
factors that will determine their success?

 

 
How are the eBusiness strategies of the worlds leading companies adapting to the
 

 
new challenges the Internet poses every day?

 

 


 

 
The Internet Marketplace Review, a new management report, provides an overview
 

 
of both sides of the eCommerce equation, B2C and B2B and includes data and analysis
 

 
of the entire eCommerce market, to provide you with an understanding of how eCommerce
 

 
markets have developed in Europe and how they will evolve in the years ahead.

 

 


 

 
The report provides an analysis of the factors influencing the attitudes of online
 

 
consumers and explains how businesses are adjusting their strategies to take advantage
 

 
of opportunities in their market.

 

 
In addition it looks at how traditional companies are competing with the new breed
 

 
of dotcom enterprise.

Chapter 1: Introduction

Chapter 2: The Global Internet Marketplace

Chapter 3: B2C - The eConsumer Marketplace

Chapter 4: The W. European Internet Marketplace

Chapter 5: B2B - The eBusiness Marketplace

Chapter 6: Conclusion