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Commerce électronique > Etude de marché sectorielle
 Best Practice - Online Business Strategies
€ 955,00
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Juin 2000
Taille du document :
188
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Best Practice - Online Business Strategies


 

 
“Core to Food.com's growth strategy is the partnerships and alliances it
 

 
is forming, targeted at not only increasing site traffic but creating new revenue
 

 
streams.

 

 
The latter include targeting new consumer groups, offering additional products
 

 
and services and expanding geographic reach...”

 

 


 

 
There is little doubt that eCommerce will have a significant and far-reaching
 

 
effect on the global market place.

 

 
It will alter the competitive dynamics within every industry as companies need
 

 
to continually re-assess their business strategies in order to maximixe their
 

 


 

 
chances of success.

 

 


 

 
With an emerging and often untested range of business models in the eCommerce
 

 
space, a need to compare and evaluate online strategies applied across a number
 

 
of industries has become increasingly important.

 

 
While so-called 'pure-play dot-coms' such as Amazon.com were the first to develop
 

 
the eCommerce market, there is increasing appreciation of the potential for traditional
 

 
'bricks and mortar' companies to open an online channel to their business.

 

 


 

 
Best Practice - Online Business Strategies, a new strategic management
 

 
report, allows you to evaluate both approaches, and will enable you to formulate
 

 
successful online strategies, based on case studies in your industry.


 

1. CONSUMER MARKETS

2. FINANCIAL SERVICES

3. AUTOMOTIVE

4. HEALTHCARE

5. ENERGY


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