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| E-commerce > Etude de marché sectorielle |
| Best Practice - Online marketing and Branding |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juin 2000 |
Taille du document : |
192 |
Autres informations : |
Description , Table des matières |
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| 0 pages | Avril 2003 | Anglais
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online consumer,e-commerce,air freight,...
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strengh and weaknesses,market outlook, |
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usa |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Best Practice - Online marketing and Branding |
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In the business to consumer eCommerce space, companies are investing heavily in
marketing activities that drive traffic to their sites and build brand awareness.
However this emphasis on marketing activity has often been the downfall of a number
of internet ventures.
Consumers are increasingly accessible through a range of new media, from PCs to
interactive television and web enabled phones.
Consequently the need to implement more cost effective and high impact marketing
campaigns is now critical.
Companies must embrace the factors that influence consumer loyalty and understand
the sophisticated tools available to them to build and maintain it.
Best Practice - Online Marketing and Branding profiles the companies who
have managed to strike a crucial balance between their marketing efforts and a
sustainable business model and provides you with the information you need to formulate
more successful online marketing and branding strategies.
We have the answers for you:
• What are the different media available to target online consumers?
• What is the correct balance between offline and online advertising tools?
• How is the Internet affecting the traditional marketing mix?
• What are the challenges of developing a cyber-brand and how can you overcome
them?
• What can you learn from the marketing strategies of other companies, given
that sector boundaries are increasingly blurred in the new economy?
• How can you ensure tailored and effective local marketing from a global
platform?
• How important is content to your online marketing strategy and revenue
model?
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1. CONSUMER MARKETS
2. FINANCIAL SERVICES
3. AUTOMOTIVE
4. HEALTHCARE
5. ENERGY
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