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| Commerce électronique > Etude de marché sectorielle |
| Best Practice - Online Customer Service |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juin 2000 |
Taille du document : |
108 |
Autres informations : |
Description , Table des matières |
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| 33 pages | Mai 2005 | Anglais
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customer service,customer services,tourism
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Best Practice - Online Customer Service |
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  Every successful company depends on acquiring and more importantly retaining customers.  
 
 
  Customer disloyalty, increased competition and falling margins mean that every  
  single customer can make a difference to the bottom-line, if the relationship  
  is managed profitably.
 
 
 
  This new business paradigm places stress on every aspect of a company's business  
  model, forcing companies to examine performance in areas such as technology platforms,  
  online brand management and CRM implementation.
 
  With customer acquisition costs being so high, it becomes imperative that companies  
  seek to differentiate themselves by demonstrating a commitment to product and  
  service fulfilment and ease of service.
 
 
 
  Best Practice - Online Customer Service uses case studies of the leading  
  companies to enable you to understand the customer service requirements of your  
  target audience and formulate strategies that aim to not only attract but retain  
  their business.
 
 
 
  We have the answers for you:
 
 
 
  What are the critical success factors in ensuring excellence in customer  
  service?
 
 
 
  How will the changing tolerance of poor customer service impact potential  
  future revenues?
 
 
 
  What are the advantages and disadvantages of outsourcing the customer service  
  function?
 
 
 
  What are the links between fulfilment and customer retention?
 
 
 
  What barriers do pure-plays face in building and maintaining customer loyalty  
  compared to traditional bricks and clicks?
 
 
 
  What new technology platforms are most suitable for implementing successful  
  customer service systems?
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1. CONSUMER MARKETS
2. FINANCIAL SERVICES
3. AUTOMOTIVE
4. HEALTHCARE
5. ENERGY
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PPLSEN
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