Datamonitor's Profit Foodservice in Norway industry profile is an essential resource for top-level data and analysis covering the profit foodservice industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.

The market consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles.

For the purposes of this report, Europe consists of Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the United Kingdom.

Asia-Pacific consists of Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Philippines, Singapore, South Korea and Taiwan.

The global market consists of the US, Europe, Asia-Pacific, Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela and South Africa.

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 8 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Competitive Landscape 13 CHAPTER 7 Leading Companies 14 7.1 Umoe Catering AS 14 7.2 McDonald's Corporation 14 7.3 Yum! Brands, Inc 15 CHAPTER 8 Market Forecasts 16 8.1 Market Value Forecast 16 8.2 Market Volume Forecast 17 CHAPTER 9 Macroeconomic Indicators 18 CHAPTER 10 Further Reading 20 10.1 Sources 20 10.2 Related Datamonitor Research 20 LIST OF TABLES Table 1: Norway Profit Foodservice Market Value: $ billion, 2001-2005 9 Table 2: Norway Profit Foodservice Market Volume: Transactions million, 2001-2005 10 Table 3: Norway Profit Foodservice Market Segmentation I: % Share, by Value, 2005 11 Table 4: Norway Profit Foodservice Market Segmentation II: % Share, by Value, 2005 12 Table 5: Norway Profit Foodservice Market Value Forecast: $ billion, 2005-2010 16 Table 6: Norway Profit Foodservice Market Volume Forecast: Transactions million, 2005-2010 17 Table 7: Norway Size of Population (million) , 2001-2005 18 Table 8: Norway GDP (1995=100), 2001-2005 18 Table 9: Norway Inflation, 2001-2005 18 Table 10: Norway Exchange Rate, 2001 19 ?? ?? ?? ?? CONTENTS