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| Téléphonie > Etude de marché sectorielle |
| The Outlook for mCommerce technologies and Applications to 2005 |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Novembre 2000 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Outlook for mCommerce technologies and Applications to 2005 |
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The Internet has shown how access to global networked systems can revolutionise
not only how we do business but even how we live.
In addition, the explosion in mobile telephone use demonstrates the value we
put on immediate, personal communications.
Mobile commerce promises to combine these two phenomena into a whole new paradigm
of personal, high value services.
There is a clear technical road-map for the development of products to enable
mCommerce, but the way forward is less clear in the commercial area.
There is no clear business model for mCommerce as it is unlikely that the internet
models can be directly applied to the mobile medium.
The Outlook for mCommerce examines how the new paradigm is developing
and the impact it is likely to have on key market sectors.
It offers an analysis of the technology, an up-to-date review of the market
following the launch of WAP, and views from the members of the Global Mobile
Commerce Forum, a cross industry body which provides thought leadership in the
area.
We have the answers for you:
• How big is mCommerce likely to become in the next five years?
• What are the major features of the mCommerce market in the key regions
of Europe, North America and Asia Pacific?
• Which industry sectors will be most affected by mCommerce?
• How is the mobile online consumer likely to react to mCommerce?
• Where are the best opportunities for existing businesses to exploit mCommerce?
• Will the back-lash against WAP set back the uptake of mCommerce?
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Chapter 1: An introduction to mCommerce
Chapter 2: The mCommerce market in 2000
Chapter 3: The mCommerce business model
Chapter 4: mCommerce technologies
Chapter 5: mCommerce applications
Chapter 6: mCommerce by industry sector
Chapter 7: The mCommerce value chain
Chapter 8: Conclusions – what’s to be done about mCommerce?
Chapter 9: Appendix
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