Datamonitor's Media in Sweden industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media Industry consists of the advertising, broadcast & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines. The market's value is calculated as the revenues generated by publishers from hard or electronic copies of their products, as well as from advertising within those products.

The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions.

The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Any currency conversions included in this report have been calculated using constant 2004 annual average exchange rates.

For the purposes of this report, Europe consists of Belgium, France, Germany, Italy, the Netherlands, Spain, UK, Sweden, Czech Republic, Norway, Denmark, Poland, Russia and Hungary.

Asia-Pacific comprises China, Japan, India, South Korea, Australia and Taiwan.

The global market comprises Europe, Asia-Pacific, the US, Canada, Mexico, Brazil and South Africa.

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 6 1.1 Market Definition 6 1.2 Research Highlights 7 1.3 Market Analysis 7 CHAPTER 2 Market Value 8 CHAPTER 3 Market Segmentation I 9 CHAPTER 4 Market Segmentation II 10 CHAPTER 5 Competitive Landscape 11 CHAPTER 6 Leading Companies 12 6.1 Bonnier AB 12 6.2 Modern Times Group MTG AB 12 6.3 Schibsted 12 CHAPTER 7 Market Forecasts 13 7.1 Market Value Forecast 13 CHAPTER 8 Macroeconomic Indicators 14 CHAPTER 9 Further Reading 16 9.1 Sources 16 9.2 Related Datamonitor Research 16 LIST OF TABLES Table 1: Sweden Media Industry Value: $ billion, 2001-2005 8 Table 2: Sweden Media Industry Segmentation I: % Share, by Value, 2005 9 Table 3: Sweden Media Industry Segmentation II: % Share, by Value, 2005 10 Table 4: Sweden Media Industry Value Forecast: $ billion, 2005-2010 13 Table 5: Sweden Size of Population (million) , 2001-2005 14 Table 6: Sweden GDP (1995=100), 2001-2005 14 Table 7: Sweden Inflation, 2001-2005 14 Table 8: Sweden Exchange Rate, 2001 15 ?? ?? ?? ?? CONTENTS