Marketing Food & Drinks: Kids and senior consumers

The Marketing food and drinks to kids and senior consumers Report is a gathering

of two very distinct marketing approaches on a wide and heterogeous market.

Based on in-depth interviews conducted with European leading companies executives

of the food and drinks sector as well as case studies of the most successful

actors on the market, these 2 new reports from Reuters Business Insight analyse

the different approaches European food and drinks companies have adopted to

succeed in the competitive market.

These reports assess the evolution of deregulation one year after its inception

and provide answers to many questions, including:

• Competitors profiles and best practice

Which actors are the most successfull on these 2 markets and how they have got

to this point?

• Strategical approaches

Which strategies work the best and why?

• Business prospects

What will become of the market in the next years and what trends will shape

it?

The European Energy Markets Report includes the following two reports:

1. Marketing Food and Drinks to Senior Consumers

2. Marketing Food and Drinks to Kids

Marketing Food and Drinks to Senior Consumers

This part provides the insight that you need to market effectively to the

over 50's, with clear and precise information and recommendations, and analysis

of both the current and future state of the market.

It provides;

• Analysis of the main consumer, manufacturer and retailer drivers of the

market.

• Assessments of the most effective means of customer segmentation and

the impact of age and health on consumer attitudes.

• Identification of best practice in marketing food and drinks products

to senior consumers.

• Case study of the UK senior consumer featuring a countrywide consumer

survey of hobbies, interests, attitudes and financial status.

• A survey of 150 leading executives examining the development of the market

for the next five years.

The Marketing Food and Drinks to Kids Report

This part gives unparalleled analysis of the market for children's products

and how it is developing.

Addressing aspects from NPD to kids purchase power the report will enable you

to:

• Evaluate the main drivers of the market for children's products and the

impact that they are having on the development of the industry.

• Understand how the changing dynamics of the parent/child relationship

are creating growth opportunities for 2nd generation kids’ products.

• Evaluate trends in NPD and how they will affect the shape, content and

format of new products in the next five years.

• Identify best practice in the NPD of children's products.

• Benchmark your view of the development of the kids' market with that

of leading industry executives and learn their opinion on what the next five

years will entail.