Success stories such as Yakult and Red Bull clearly illustrate the potential for
 
companies to expand sales, gain share and even create new categories in the largely
 
slow growth food and drink market.

 


 
With some nutraceutical categories growing at over 22% per annum, many food, drink
 
and even pharmaceutical companies are exploring new segmentations of consumers
 
and their demands in an attempt to exploit this fast growth market.

 


 


 


 
To help you identify new product opportunities, refine consumer targeting and
 
learn from best practice in the global nutraceuticals market, Reuters Business
 
Insight have published 2 new reports:

 


 
1. Nutraceuticals: Targeting Consumers Aged 14-34

 


 
2. Nutraceuticals: Targeting Consumers Aged 35+

 


 


 


 
HOW CAN YOU BENEFIT FROM THESE REPORTS?

 


 
• Refine your consumer targeting - presenting an examination of the
 
demographics of the 14-34 (Vol. 1) and 35+ age-groups (Vol. 2) by country, each
 
volume identifies key lifestyle drivers, and the resulting demands for nutraceutical
 
products.

 


 
• Compare your views with those of your competitors - we interviewed
 
over 140 industry decision makers to discover their opinions on issues such as
 
key target audiences and geographical regions, consumer factors such as the acceptance
 
of health claims and the key success criteria for a nutraceutical brand.

 


 
• Revise your NPD strategies - the reports contain analysis of 396
 
new product launches between May 1999 and May 2000 by category, assessing the
 
fit of new products to the demands of both primary groups of consumers, and identifying
 
key opportunities for further new launches.

 


 
• Learn best practice strategies - we have compiled case studies of
 
brands such as Stimulance (Numico), Signal (Unilever) and Aviva Life Foods (Novartis)
 
so you can benefit from the experiences of manufacturers launching nutraceutical
 
brands.

 


 

Chapter 1: Introduction and Definitions

Chapter 2: Industry Drivers and Dynamics

Chapter 3: Younger Market Drivers

Chapter 4: NPD in the 14-34 Market

Chapter 5: Nutraceutical Market Data

Chapter 6: Company Strategies

Chapter 7: Industry Opinion Survey

Chapter 8: Appendix – Regulatory Framework

Chapter 9: 35+ Market Drivers

Chapter 10: NPD in the 35+ Market

Chapter 11: Company Strategies

Chapter 12: Industry Opinion Survey