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| Snacks - Confiseries > Etude de marché sectorielle |
| Growth Strategies in Confectionery |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 2001 |
Taille du document : |
124 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (2) |
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| 91 pages | Janvier 2003 | Anglais
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| Main
focus: |
confectionery,cakes,cake,chocolate,...,fertilizers,...
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| Research
focus: |
market size and estimates,demand analysis, |
| Geographic
focus: |
usa,senegal,australia,france,kenya,gambia,ghana,... |
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| 73 pages | Novembre 2004 | Anglais
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| Main
focus: |
fruit,vegetable,beans,fresh fruit,vegetables
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| Research
focus: |
market segmentation,market size and estimates, |
| Geographic
focus: |
usa,russia |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Growth Strategies in Confectionery |
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Confectionery is one of the most dynamic food markets in the world. Across Europe
and North America, manufacturers are looking to radically redefine our idea of
what confectionery is, who buys it, and why they consume it.
This has led to a rift of development of high value, new concept brands.
At the same time, the high growth of markets such as China and India are serving
to open up massive opportunities for confectionery companies.
Growth Strategies in Confectionery, a new management report, provides an
overview of the global confectionery market, allowing you to identify opportunities
in new product development and mature and emerging markets.
It will also enable you to evaluate best practice among your competitors to enable
you to maximize brand value and exploit key growth opportunities.
A PRACTICAL GUIDE
Growth Strategies in Confectionery provides you with:
• Detailed survey of 108 industry executives, covering the main target
audiences, sources of innovation, consumption occasions and manufacturers.
• Analysis of over 2,000 new product launches between 1998 and 2000,
analyzed by trend, category, region and level of innovation.
• Case studies and profiles of innovative brands such as Kit Kat Chunky
and Kellogg's Fruit Winders.
• In-depth exploration of the main market drivers and the core growth
dynamics in the confectionery market.
• Evaluation of the fastest growth markets by overall category (chocolate,
gum and sugar confectionery) and by segment.
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Chapter 1: Market Drivers
Individualism in FMCG
Exploitation of the adult audience
Competition with snacks
Changes in the retail environment
Chapter 2: Market Dynamics
Who are the confectionery consumers?
What are they eating?
When and where are they eating?
Chapter 3: Innovation in Confectionery
Confectionery new product launches by region
New product launches by category
Key flavors
Examples of innovative brands
Chapter 4: Fast Growth Markets
Fast growth country markets
Fast growth segments by region
Chapter 5: Case Studies
Kellogg’s Fruit Winders
Kit Kat Chunky
Chapter 6: Industry Survey
Chapter 7 Conclusions
Core trends
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PPLSEN
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