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| Stratégie - Organisation > Etude de marché sectorielle |
| Market Research in the United States |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Novembre 2004 |
Taille du document : |
17 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Market Research in the United States |
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Datamonitor's Market Research in the United States industry profile is an essential resource for top-level data and analysis covering the market research industry. It includes data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
Highlights
Detailed information is included on market size, measured by both value and volume.
Market shares are covered by manufacturer and by brand, including private label.
Distribution channels are also analysed.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
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TABLE Of CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 Arbitron Inc. 13
6.2 Information Resources, Inc. 13
6.3 Taylor Nelson Sofres plc 13
6.4 VNU N.V. 14
6.5 WPP Group plc 14
CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15
CHAPTER 8 Demographics 16
CHAPTER 9 Further Reading 17
9.1 Sources 17
9.2 Related Datamonitor Research 17
LIST OF TABLES
Table 1: United States Market Research Market Value: $ billion, 1999-2003 9
Table 2: United States Market Research Market Segmentation I: % Share, by Value, 2003 10
Table 3: United States Market Research Market Segmentation II: % Share, by Value, 2003 11
Table 4: United States Market Research Market Value Forecast: $ billion, 2003-2008 15
Table 5: United States Size of Population (million) , 1999-2003 16
Table 6: United States GDP (1995=100), 1999-2003 16
Table 7: United States Inflation, 1999-2003 16
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PPLSEN
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