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 Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking
€ 396,00
Editeur :
Mind Commerce Publishing
Langue :
Anglais
Date de publication :
Février 2010
Taille du document :
1
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking

Overview:
 
Social networking has become an important social communications application. Mobile Social Networking provides faster and easier communication facilities to social networks users. In addition, it opens door for developing new business models and opportunities that depend on the power of interconnections between users. In addition, mobile social networking offers creative tools and immediacy, presence, location, and context when interacting with the real world. 
 
This report provides an overview and analysis for the process of mobilizing arguably the most popular social network: Facebook.   This report will investigate the power added to Facebook when it's transferred to mobile world. This publication reviews features and services offered by way of mobilizing Facebook.  Finally, the report evaluates the future of Facebook Mobile services.
 
Selected Questions Answered:
 
·         What is Facebook Mobile and how can it be utilized?
·         What are major features/functionality of Facebook Mobile?
·         What are the tools used to develop Facebook applications
·         What are the business models of Facebook Mobile?
·         What is the Future of Facebook Mobile and services?
 
Key Benefits:
 
·         Overview of Facebook Mobile
·         Consideration for Facebook and Mobile Operators cooperation
·         Review of Mobile Phones supporting Facebook Mobile
·         Evaluation of Facebook Development Tools
·         Discussion of Facebook Mobile Business Models
 
Target Audience:
 
·         Social Networking Experts
·         Web Developers
·         Business Development Managers
·         Mobile Phone Manufacturers.
·         Mobile Web Developers

Keywords:


Facebook, Facebook for Mobile, iPhone, iPhone Applications


 

Table of Contents
 
Abstract. 5
Facebook Mobile - An Overview.. 7
Introduction  7
Using Facebook Mobile  7
Mobile Text Messages 7
Short Message Service (SMS) 8
Multimedia Message Service (MMS) 8
Mobile Uploads 8
Mobile Web  9
New Facebook Mobile Design  9
Facebook Connect 10
Facebook Mobile and Mobile Operators 14
Overview  14
Facebook Side - Facebook and Mobile Platform for Operators 14
Mobile Operators Side - Mobile Operators need a Change  15
Introducing Basic Facebook Rules to Mobile Operators 15
Facebook Mobile Phones 17
Introduction  17
INQ1  17
INQ1 Specifications 18
Facebook Integration  18
Address Book Synchronization  18
Calendar Synchronization  18
Photos Synchronization  18
Social Networking Goal 19
USA-Only Phone  19
iPhone  20
iPhone Web-Browsing Characteristics 20
Great Support from Facebook  21
Facebook Detection for iPhone  21
iPhone Facebook Application Features 22
Connect, Search, and Call People  22
Sync Address Book  22
Push Notifications  23
Other Mobiles 24
Motorola Cliq  24
Nokia 5330 Mobile TV Edition  25
Microsoft Windows Mobile  26
Conclusion  27
Facebook Mobile Application Development 28
Overview  28
Facebook Development Framework  28
Facebook Connect 28
FQL (Facebook Query Language) 29
Facebook Markup Language (FBML / XFBML) 30
Facebook JavaScript (FBJS) 30
Facebook Client Libraries 31
Facebook Mobile Business Models 33
Overview of Facebook Mobile Usage Growth  33
Advertising Business Model 33
Philosophy of Advertisement Information Analysis 34
Understand Visitors  34
Evaluate Traffic Sources  34
Improve Site Usage  35
Achieve Mobile Goals  35
Facebook - Mobile Operators Advertising Value-Added  35
Mobile Operator Side  35
The Other Powerful Side,  Facebook  35
Facebook Mobile Device Detection - Another Advertising Factor 36
Conclusion  36
Facebook Virtual Credits / Micropayment Business Model 37
Affiliate Fees Business Model 38
Mobile Gaming Applications 38
Sample Mobile Game: mPlayIt Mobile Arcade  39
Sample Mobile Game: Playfish  39
Mobile Payment Business Model 39
Mobile Applications Business Model 40
Future of Mobile Facebook. 41
Future is Facebook Mobile  41
Facebook Mobile and Location Based Services 41
Social Networking Mobiles with Full Facebook Integration  41
Facebook as E-Commerce Website  42
More work with Mobile Operators 42
 

Table of Figures

Figure 1 - Facebook Mobile Touch Site. 10
Figure 2 - INQ1. 17
Figure 3 - iPhone with Facebook Mobile. 20
Figure 4 - Synch Facebook Contacts 22
Figure 5 - iPhone Facebook Push Notification. 23
Figure 6 - Motorola Cliq. 24
Figure 7 - Nokia 5330 Mobile TV Edition. 26
Figure 8 - Facebook Mobile Growth (/millions of users) 33


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