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| Équipement De Réseau > Etude de marché sectorielle |
| Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking |
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€ 396,00 |
Editeur
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Mind Commerce Publishing |
Langue
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Anglais |
Date de publication : |
Février 2010 |
Taille du document : |
1 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking |
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Overview: Social networking has become an important social communications application. Mobile Social Networking provides faster and easier communication facilities to social networks users. In addition, it opens door for developing new business models and opportunities that depend on the power of interconnections between users. In addition, mobile social networking offers creative tools and immediacy, presence, location, and context when interacting with the real world. This report provides an overview and analysis for the process of mobilizing arguably the most popular social network: Facebook. This report will investigate the power added to Facebook when it's transferred to mobile world. This publication reviews features and services offered by way of mobilizing Facebook. Finally, the report evaluates the future of Facebook Mobile services. Selected Questions Answered: · What is Facebook Mobile and how can it be utilized? · What are major features/functionality of Facebook Mobile? · What are the tools used to develop Facebook applications · What are the business models of Facebook Mobile? · What is the Future of Facebook Mobile and services? Key Benefits: · Overview of Facebook Mobile · Consideration for Facebook and Mobile Operators cooperation · Review of Mobile Phones supporting Facebook Mobile · Evaluation of Facebook Development Tools · Discussion of Facebook Mobile Business Models Target Audience: · Social Networking Experts · Web Developers · Business Development Managers · Mobile Phone Manufacturers. · Mobile Web Developers
Keywords:
Facebook, Facebook for Mobile, iPhone, iPhone Applications
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Table of Contents Abstract. 5 Facebook Mobile - An Overview.. 7 Introduction 7 Using Facebook Mobile 7 Mobile Text Messages 7 Short Message Service (SMS) 8 Multimedia Message Service (MMS) 8 Mobile Uploads 8 Mobile Web 9 New Facebook Mobile Design 9 Facebook Connect 10 Facebook Mobile and Mobile Operators 14 Overview 14 Facebook Side - Facebook and Mobile Platform for Operators 14 Mobile Operators Side - Mobile Operators need a Change 15 Introducing Basic Facebook Rules to Mobile Operators 15 Facebook Mobile Phones 17 Introduction 17 INQ1 17 INQ1 Specifications 18 Facebook Integration 18 Address Book Synchronization 18 Calendar Synchronization 18 Photos Synchronization 18 Social Networking Goal 19 USA-Only Phone 19 iPhone 20 iPhone Web-Browsing Characteristics 20 Great Support from Facebook 21 Facebook Detection for iPhone 21 iPhone Facebook Application Features 22 Connect, Search, and Call People 22 Sync Address Book 22 Push Notifications 23 Other Mobiles 24 Motorola Cliq 24 Nokia 5330 Mobile TV Edition 25 Microsoft Windows Mobile 26 Conclusion 27 Facebook Mobile Application Development 28 Overview 28 Facebook Development Framework 28 Facebook Connect 28 FQL (Facebook Query Language) 29 Facebook Markup Language (FBML / XFBML) 30 Facebook JavaScript (FBJS) 30 Facebook Client Libraries 31 Facebook Mobile Business Models 33 Overview of Facebook Mobile Usage Growth 33 Advertising Business Model 33 Philosophy of Advertisement Information Analysis 34 Understand Visitors 34 Evaluate Traffic Sources 34 Improve Site Usage 35 Achieve Mobile Goals 35 Facebook - Mobile Operators Advertising Value-Added 35 Mobile Operator Side 35 The Other Powerful Side, Facebook 35 Facebook Mobile Device Detection - Another Advertising Factor 36 Conclusion 36 Facebook Virtual Credits / Micropayment Business Model 37 Affiliate Fees Business Model 38 Mobile Gaming Applications 38 Sample Mobile Game: mPlayIt Mobile Arcade 39 Sample Mobile Game: Playfish 39 Mobile Payment Business Model 39 Mobile Applications Business Model 40 Future of Mobile Facebook. 41 Future is Facebook Mobile 41 Facebook Mobile and Location Based Services 41 Social Networking Mobiles with Full Facebook Integration 41 Facebook as E-Commerce Website 42 More work with Mobile Operators 42
Table of Figures
Figure 1 - Facebook Mobile Touch Site. 10 Figure 2 - INQ1. 17 Figure 3 - iPhone with Facebook Mobile. 20 Figure 4 - Synch Facebook Contacts 22 Figure 5 - iPhone Facebook Push Notification. 23 Figure 6 - Motorola Cliq. 24 Figure 7 - Nokia 5330 Mobile TV Edition. 26 Figure 8 - Facebook Mobile Growth (/millions of users) 33
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