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| Produits Pétroliers > Etude de marché sectorielle |
| Car Washes on the European Forecourt |
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€ 2 375,75 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Décembre 2005 |
Taille du document : |
24 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Car Washes on the European Forecourt |
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Introduction
This case profile assesses the forecourt car wash market in six selected European markets at various stages of development. It highlights how currently prevailing dynamics and competitive intensity in these markets vary significantly with regard to market structure, company strategies, car wash penetration, promotional strategies and equipment supply issues.
Scope
Analysis into the penetration of forecourt car washes in individual markets across the EU25
Insight into the role played by individual players in specific markets
An overview of structural factors driving each market including market concentration, commonly used promotional activities and competitive strategies
Insight into the role played by equipment manufacturers in each market and related contractual arrangements
Highlights
With a penetration rate of around 70%, Germany and Ireland have the highest proportion of forecourt sites equipped with a car wash in the EU. Conversely, at just 9%, Belgium has the lowest penetration rate
Within the six selected markets, levels of 3 firm market concentration range from 35% in the UK to 79% in Spain
The use of advertising and promotional offers within individual markets varies significantly between markets. Markets such as Sweden have high levels of promotional activity whilst in Poland little, if any, is undertaken by forecourt retailers
Reasons to Purchase
Obtain a deeper insight into current trends, competitive conditions and market dynamics in the European forecourt car wash market
Gain insight into the types of promotional activities and advertising commonly used in individual markets
Understand the range of advertising and promotional activities undertaken in specific markets
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Introduction
Datamonitor's European Fuel Cards Database is an essential interactive aide for companies operating in the fuel and fleet cards arena. Covering 20 European markets, we provide you with in-depth fuel card sites, volumes and competitor shares data, all at the touch of a button. Unrivalled in its ease of use, it can be used online or downloaded onto your desktop to be revisited time and time again.
Reasons to Purchase
Benchmark over 50 European fuel retailers and card providers by volume and value per site, growth rates, market shares and network penetrations
Dissect Europe's key fuel cards markets into seven categories including market volumes and values, card numbers, vehicle parc, and network acceptance
Compare and contrast markets across western and central Europe, by indicators such as volume growth, volumes per site and value per card
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