Introduction
With premium rate increases in private medical insurance leading to a decline in individual subscriber numbers, the market has been stalling in recent years. However, providers are responding by looking for innovative ways to boost consumer sales and improve conditions, and early signs indicate that this is proving to be successful.

Scope
The latest data and market research, including information on GEP, policyholder numbers, premium costs and underwriting profitability
Information on GWP growth in the individual sector, and on the methods being used to bring down personal policy premiums
Insight into the competitive performance of the market and an in depth look at changes in the market share and ratios of the top ten insurers
Two scenarios forecasting the market's GWP growth until 2010, based on primary research and in-house expertise
Highlights
Of the 87 per cent of people without PMI in the UK, the majority are not interested in taking out cover. Insurers are therefore focusing on boosting customer awareness and generating interest in PMI policies through new product innovation and heightened marketing campaigns.

Providers are looking to attract more people into the market with new, more sophisticated offerings, that cost the consumer less, but in return for a lower premium, offer a lower level of cover. This has helped PMI providers to mitigate the effects of increasing claims costs, while also trying to address the problem of falling policyholder numbers.

Standard Life grew its share of the PMI market faster than any other competitor in 2004. The company took on an estimated 30 per cent of First Assist's business in September 2005, following its acquisition of the insurer's PMI book. It believes that this may boost its PMI market share to as much as 10 per cent, taking it ahead of Norwich Union.

Reasons to Purchase
Gain access to key information on the size and growth potential of the private medical insurance market
Understand your competitors' performance and strategies, and develop your own approach, using Datamonitor's unique forecasts
Understand key consumer characteristics and motivations through access to Ipsos MORI statistics

Introduction
With premium rate increases in private medical insurance leading to a decline in individual subscriber numbers, the market has been stalling in recent years. However, providers are responding by looking for innovative ways to boost consumer sales and improve conditions, and early signs indicate that this is proving to be successful.

Scope
The latest data and market research, including information on GEP, policyholder numbers, premium costs and underwriting profitability
Information on GWP growth in the individual sector, and on the methods being used to bring down personal policy premiums
Insight into the competitive performance of the market and an in depth look at changes in the market share and ratios of the top ten insurers
Two scenarios forecasting the market's GWP growth until 2010, based on primary research and in-house expertise
Highlights
Of the 87 per cent of people without PMI in the UK, the majority are not interested in taking out cover. Insurers are therefore focusing on boosting customer awareness and generating interest in PMI policies through new product innovation and heightened marketing campaigns.

Providers are looking to attract more people into the market with new, more sophisticated offerings, that cost the consumer less, but in return for a lower premium, offer a lower level of cover. This has helped PMI providers to mitigate the effects of increasing claims costs, while also trying to address the problem of falling policyholder numbers.

Standard Life grew its share of the PMI market faster than any other competitor in 2004. The company took on an estimated 30 per cent of First Assist's business in September 2005, following its acquisition of the insurer's PMI book. It believes that this may boost its PMI market share to as much as 10 per cent, taking it ahead of Norwich Union.

Reasons to Purchase
Gain access to key information on the size and growth potential of the private medical insurance market
Understand your competitors' performance and strategies, and develop your own approach, using Datamonitor's unique forecasts
Understand key consumer characteristics and motivations through access to Ipsos MORI statistics