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Introduction
Comprehensive coverage of the UK household insurance market

Scope
The latest data and market research, including information on GEP, claims costs, climate change and distribution
Insight into the competitive performance of the market and an in depth look at changes in the market share and ratios of the top ten domestic insurers
Two scenarios forecasting the market's GWP growth until 2010, based on primary research and in-house expertise
Highlights
In 2004 household GWP increased relatively slowly, indicating that the household insurance market is approaching a soft cycle. Insurers were unable to justify strong rate increases given the lack of extreme weather events. In addition, premium rates, and hence GWP, have both been put under downward pressure by increased competition.

In the 12 months between 2004 and 2005, statistics on consumer behaviour indicate that there was a noticeable shift in distribution splits. Direct platforms have continued to grow in popularity, and the Internet recorded the strongest growth of any medium. Whilst it only accounts for a small proportion of sales, it is evidently gathering momentum.

While many competitors in the home insurance market recorded strong growth in 2004, the greatest increases were made by two of the smallest players, UK Insurance and St. Andrews. They increased their share enough to push Co-operative out of the top ten, whilst the market leaders Norwich Union and Royal and SunAlliance both lost market share.

Reasons to Purchase
Benchmark your performance against other players in this increasingly competitive market
Understand the changing expectations of home insurance consumers, and target them more effectively
Develop your future home insurance strategy using Datamonitor's unique forecasts

Introduction
Comprehensive coverage of the UK household insurance market

Scope
The latest data and market research, including information on GEP, claims costs, climate change and distribution
Insight into the competitive performance of the market and an in depth look at changes in the market share and ratios of the top ten domestic insurers
Two scenarios forecasting the market's GWP growth until 2010, based on primary research and in-house expertise
Highlights
In 2004 household GWP increased relatively slowly, indicating that the household insurance market is approaching a soft cycle. Insurers were unable to justify strong rate increases given the lack of extreme weather events. In addition, premium rates, and hence GWP, have both been put under downward pressure by increased competition.

In the 12 months between 2004 and 2005, statistics on consumer behaviour indicate that there was a noticeable shift in distribution splits. Direct platforms have continued to grow in popularity, and the Internet recorded the strongest growth of any medium. Whilst it only accounts for a small proportion of sales, it is evidently gathering momentum.

While many competitors in the home insurance market recorded strong growth in 2004, the greatest increases were made by two of the smallest players, UK Insurance and St. Andrews. They increased their share enough to push Co-operative out of the top ten, whilst the market leaders Norwich Union and Royal and SunAlliance both lost market share.

Reasons to Purchase
Benchmark your performance against other players in this increasingly competitive market
Understand the changing expectations of home insurance consumers, and target them more effectively
Develop your future home insurance strategy using Datamonitor's unique forecasts