INTRODUCTION
The number of people searching for and arranging insurance online has increased dramatically in recent years. This report provides insight into the growing role of the Internet across the major personal insurance lines, as both a sales channel and a search tool. Forecasts for the growth in market share of this increasingly important platform are also provided.
SCOPE
• Unique forecasts for the Internet’s share of motor and home insurance distribution to 2009
• Data on the types of consumers currently purchasing insurance through the Internet, with data split by age, income, loyalty and motivation
• Data on how consumers are using the Internet to search for insurance and how the role of this platform is changing
• Information on the most common online search terms for car, home and travel insurance and the companies which rank highly in terms of natural listings
REPORT HIGHLIGHTS
The number of people using search engines for the most popular insurance products illustrates the importance of the Internet as an information tool for UK insurance consumers. Insurance-related searches for motor, household and travel cover exceeded 7.6 million in one month in 2005.
The percentage of people arranging motor insurance online has doubled between 2003 and 2005. Many competitors have reported dramatic growth in their online operations and the number of quotes being started online has increased rapidly across motor, household and travel insurance.
eSure currently transacts around 70 per cent of its motor, home and travel insurance via the Internet. However, it aims to grow this to 90 per cent.
REASONS TO PURCHASE
• Enhance your ability to target online consumers through an understanding of the profile of this fast-growing customer base
• Understand the key factors to maximize your online potential, particularly in terms of search engine optimization and pay-per-click marketing
• Plan your distribution strategy using Datamonitor’s forecasts for the Internet's share of motor and household distribution over the next five years

INTRODUCTION
The number of people searching for and arranging insurance online has increased dramatically in recent years. This report provides insight into the growing role of the Internet across the major personal insurance lines, as both a sales channel and a search tool. Forecasts for the growth in market share of this increasingly important platform are also provided.
SCOPE
• Unique forecasts for the Internet’s share of motor and home insurance distribution to 2009
• Data on the types of consumers currently purchasing insurance through the Internet, with data split by age, income, loyalty and motivation
• Data on how consumers are using the Internet to search for insurance and how the role of this platform is changing
• Information on the most common online search terms for car, home and travel insurance and the companies which rank highly in terms of natural listings
REPORT HIGHLIGHTS
The number of people using search engines for the most popular insurance products illustrates the importance of the Internet as an information tool for UK insurance consumers. Insurance-related searches for motor, household and travel cover exceeded 7.6 million in one month in 2005.
The percentage of people arranging motor insurance online has doubled between 2003 and 2005. Many competitors have reported dramatic growth in their online operations and the number of quotes being started online has increased rapidly across motor, household and travel insurance.
eSure currently transacts around 70 per cent of its motor, home and travel insurance via the Internet. However, it aims to grow this to 90 per cent.
REASONS TO PURCHASE
• Enhance your ability to target online consumers through an understanding of the profile of this fast-growing customer base
• Understand the key factors to maximize your online potential, particularly in terms of search engine optimization and pay-per-click marketing
• Plan your distribution strategy using Datamonitor’s forecasts for the Internet's share of motor and household distribution over the next five years