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| Services Bancaires > Etude de marché sectorielle |
| Bendigo Bank case study: growth through community involvement |
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€ 250,75 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Novembre 2005 |
Taille du document : |
14 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Bendigo Bank case study: growth through community involvement |
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Community banking is ultimately an alternative form of franchising, with responsibility for a branch transferred to a local community rather than a franchisee. This case study focuses on Bendigo Bank which provides a good example of how a bank can use its community banking strategy to expand beyond its regional market.
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Community banking is ultimately an alternative form of franchising, with responsibility for a branch transferred to a local community rather than a franchisee. This case study focuses on Bendigo Bank which provides a good example of how a bank can use its community banking strategy to expand beyond its regional market.
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