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| Haut Débit > Etude de marché sectorielle |
| Consumer portals : gearing up for broadband |
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€ 2 400,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Octobre 2001 |
Taille du document : |
N/A |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Consumer portals : gearing up for broadband |
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The consumer portals' strategy
- fifteen residential offerings analysed
- alliances, synergies and competition between access and content players: is
there a move towards consolidation in the market?
- geographical expansion, brand strategy and fee-based service offerings: which
strategies are being employed?
- towards a redefinition of initial business models?
Opportunities offered by broadband
- high-speed: a strategic tool for differentiating offers?
- the promise of increased revenue from by value-added service offerings?
- an inevitable evolution towards multi-access portals? Portal market forecasts
through 2006
- for each large geographical zone: Europe - USA - Japan - what are portals'
revenue streams: advertising, e-commerce, fee-based services?
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1/ Analysis of offering
Typology of portals
Residential portals' core content
Leading players in 10 major markets
2/ Players' strategies
For each portal analysed
Players' positioning in the portal market
Content offering strategies
3/ The portal economy and forecasts
Current structure of portal economy: proportion of marketing and advertising expenses in overall costs
Which business models are portals employing?
Assessment of portal market
4/ Stakes and future prospects
Portals' main strategic axes:
Change dynamics in portals' business models
Broadband development and the opportunities it provides in terms of content offering and potential revenues
Towards multi-access platforms (TV, mobile)?
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