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| Chaussures Et Accessoires > Etude de marché sectorielle |
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€ 2 694,50 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
93 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Footwear specialists’ growth has stalled: competing with the convenience of non-specialists’ offers has proved a major hurdle in maintaining their customer base. The need for every footwear shopper to purchase clothing at a potential competitor’s store is detrimental to footwear specialist retailers. As a result clothing specialists and grocers have increased their footwear sales by 60.6% over 2000-2005 vs growth in sales via footwear specialists of 24.5%. Benefits of footwear to non-specialists are immense – generating business growth through higher sales densities, selling prices and average transaction values. Therefore, non-specialists are aggressively targeting the footwear market, increasing space allocated to it and driving product innovation. In 2005, we estimate only four of 13 major footwear specialists will increase market share, but profitability is improving.
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Footwear specialists’ growth has stalled: competing with the convenience of non-specialists’ offers has proved a major hurdle in maintaining their customer base. The need for every footwear shopper to purchase clothing at a potential competitor’s store is detrimental to footwear specialist retailers. As a result clothing specialists and grocers have increased their footwear sales by 60.6% over 2000-2005 vs growth in sales via footwear specialists of 24.5%. Benefits of footwear to non-specialists are immense – generating business growth through higher sales densities, selling prices and average transaction values. Therefore, non-specialists are aggressively targeting the footwear market, increasing space allocated to it and driving product innovation. In 2005, we estimate only four of 13 major footwear specialists will increase market share, but profitability is improving.
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PPLSEN
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