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| Equipement De La Maison > Etude de marché sectorielle |
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€ 2 694,50 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Juin 2005 |
Taille du document : |
97 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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The Home market saw its slowest growth for 35 years in 2004. Not only did Home - the sum of the DIY & gardening, electricals, furniture & floorcoverings and homewares sectors - suffer its worst performance since 1969 but this was only the second time in the last 10 years that the segment has underperformed the retail average. Two of the three core pillars of home market growth have crumbled. The pronounced slowdown home market demand can be attributed to a rapid weakening of two of three fundamental drivers of the market - affordability and the housing market. Meanwhile, the third key driver, media interest, needs constant reinvention to prevent consumers tiring of seemingly endless home improvement shows.
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The Home market saw its slowest growth for 35 years in 2004. Not only did Home - the sum of the DIY & gardening, electricals, furniture & floorcoverings and homewares sectors - suffer its worst performance since 1969 but this was only the second time in the last 10 years that the segment has underperformed the retail average. Two of the three core pillars of home market growth have crumbled. The pronounced slowdown home market demand can be attributed to a rapid weakening of two of three fundamental drivers of the market - affordability and the housing market. Meanwhile, the third key driver, media interest, needs constant reinvention to prevent consumers tiring of seemingly endless home improvement shows.
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