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| Commerce électronique > Etude de marché sectorielle |
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€ 520,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Avril 2001 |
Taille du document : |
122 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Brazil. Home to one-third of Latin America's population and 40% of the region's
internet users, it is the largest market in Latin America for computers, internet
access devices and internet services.eMarketer's new eBrazil Report has the
numbers that show Brazil is leading the way for Latin America online.
Topics covered include:
· Overall economy and business environment · Internet infrastructure, including
telecommunications and PC ownership
· Internet users, demographics and usage patterns
· B2C and B2B e-commerce, online shopping and e-tailing strategies
· Online advertising
· eFinance, including online banking and online investing
The eBrazil Report gives you comprehensive statistics and comparative charts
to help you sort through differing estimates from various research sources.
The eBrazil Report is a must-read for anyone involved in the growing Latin American
internet economy. It delivers facts, figures and information on trends to help
you make winning business decisions.
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I Population, Economy and Infrastructure 9
A. Defining the Region 10
B. Identifying Potential Internet Users in Brazil 11
C. Communications Infrastructure 16
D. Hardware Infrastructure 34
E. Access Costs 38
II Internet Users and Access 43
A. Internet Users 44
B. Access Preferences 51
III Usage and Demographics 55
A. Usage 56
B. Demographics 61
IV eCommerce 67
A. Total eCommerce 68
B. B2C eCommerce 71
C. B2B eCommerce 97
V eFinance: Banking and Investing 105
A. Online Banking 106
B. Online Trading 108
VI eAdvertising 111
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