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| CRM - Gestion De La Relation Client > Etude de marché sectorielle |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Avril 2001 |
Taille du document : |
115 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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The Wall Street Journal recently reported Customer Relationship Management
as a highly cost-effective way to bring businesses closer to their customers.
Don Peppers, principal of Peppers & Rogers Consulting Firm, feels that this proximity will enable companies to weather any downturn or recession.
eMarketer's new CRM Report provides decision makers with the data and original
analysis they need to understand the current trends in the CRM market. The use
of CRM technology forms the crucial front-end of any e-business strategy. By
examining the numbers behind the analysis of today’s leading technology researchers,
eMarketer’s CRM Report will help you gain a feel for this expanding segment
of the enterprise applications space, as your business formulates and prioritizes
its own CRM and e-business strategies.
The CRM Report provides information and statistics from leading research firms,
offering you a broad, numbers-based overview of the customer relationship management
applications space. The report is designed for anyone who needs to transfer
their company into a customer-centric organization.
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Methodology 5
I Overview 7
A. CRM in the eBusiness Picture 8
B. Introduction to CRM 9
II Market Size and Growth 15
A. Global Market 17
B. North American Market 28
C. European Market 31
D. Asian Market 34
E. Latin American Market 38
F. Industry Markets 38
III Trend Analysis 49
A. Survey Data 50
B. CRM Budgeting and Implementation 77
C. Comparing the CRM Vendors 89
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PPLSEN
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