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| Commerce électronique > Etude de marché sectorielle |
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€ 520,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Juin 2001 |
Taille du document : |
87 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Canada’s widely dispersed population and its proximity to the US have propelled
the country to the forefront of the world’s most internet-ready nations. If
your business plan requires insight and a comprehensive statistical overview
of this expanding North American region, you need the eCanada Report.
eMarketer’s June 2001 eCanada Report offers the most comprehensive and accurate
picture available of the internet and e-commerce development of this country
of 31 million people.
It thoroughly covers topics such as:
- User and usage numbers forecasts through 2004
- Preferred online activities of Canadians eCommerce growth in Canada
- The future of the wireless internet in Canada
- Major trends in the online advertising market in Canada
The eCanada Report provides you with the comprehensive statistics and comparative
charts from leading sources like Forrester Research, International Data Corporation,
Ovum, Pricewaterhouse Coopers, World Bank, and Nielsen//Netratings. Canadians
have eagerly embraced the internet, bolstering the country’s penetration rate
to an impressive 45% in 2001. The number of internet users is expected to rise
further, from 11.6 million in 2001 to 17.5 million in 2004.
The eCanada Report delivers the most concise, up-to-date numbers and analysis
on the Canadian internet economy. It will provide you with the facts and figures
that every business person needs to stay informed and make effective business
decisions.
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I Overview 9
II Internet Users and Usage Patterns 13
A. Internet Users and Usage Patterns 14
Internet Users 14
B. eDemographics and Usage Patterns 18
Age 18
Language 19
Income 21
Education 22
Online Activities 22
III Broadband 27
A. Broadband Access 29
B. DSL 31
C. Fixed Wireless 32
D. Satellite 32
E. Fiber to the Home (FTTH) 32
IV eWireless 35
A. Technology and Infrastructure 36
B. 3G Technologies in Canada 37
C. Cellular Phone Subscribers and Users 37
D. Cell Phone User Demographics 39
E. Cell Phone Ownership: Types, Quantities and Usage 41
F. Web-Ready Cellular Phones 42
G. Other Wireless Internet Devices and Networks 43
H. Telematics and Telemetry 44
I. Wireless Internet Users and Usage 44
J. Other Wireless Internet-Based Communication Services 47
K. mCommerce in Canada 47
L. Concerns and Barriers to Wireless Internet Use 48
V eCommerce: B2C 49
A. eCommerce Revenues 50
B. Number of Online Shoppers 52
C. eConsumer Demographics 53
D. Privacy and Security 59
E. Taxation 59
VI eCommerce: B2B 61
A. Overview 62
B. Top Industries 65
C. Business Internet Use 66
VII eAdvertising 73
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