Who can benefit from the eCommerce: B2C Report?

 
The report is essential for anyone in the retail industry, on- or offline, including
 
anyone in the travel industry. It is a valuable resource for investment bankers
 
and consultancies working with the retail industry, as well as any advertising
 
agency that seeks US consumer information. T

he eCommerce: B2C Report covers the following issues, and more:

 
· online taxes

 
· customer and order conversion rates online

 
· comprehensive demographic information regarding internet users and buyers
 
(age, gender, ethnicity)

 
· consumer attitudes and behavior · online retail category review

The economic downturn in the US has reduced the pace of business-to-consumer
 
(B2C) expansion. Nonetheless, in its eCommerce: B2C Report eMarketer finds that
 
the soft economy has not completely stunted the growth of the US online buying
 
population. eMarketer predicts that the number of people, age 14 and over, who
 
have purchased something online will grow from 64.1 million in 2000 to over
 
100 million by 2003.

 
There are two key factors driving this growth: consumers still desire the convenience
 
that e-shopping provides, and multi-channel retailers are bolstering their online
 
presence. Since its March 2001 B2C report, eMarketer has recalculated its predictions
 
to bring you a reality-based view of the US B2C market. US B2C e-commerce revenues
 
will grow from $38.3 billion in 2000 to $54.2 billion in 2001 -- a number that
 
falls into place with other research firms' 2001 estimates.