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| Téléphonie > Etude de marché sectorielle |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Avril 2001 |
Taille du document : |
390 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Don't settle for unfocused research - get country-specific information in the
new eEurope Report. In this report, eMarketer tracks the European internet market,
providing you with critical data and insight.
Topics covered include:
· Economy and business environment
· Internet infrastructure, including telecommunications and PC ownership
· Internet users, demographics and usage patterns
· eCommerce (B2C and B2B), online shopping and e-tailing strategies
· eAdvertising spending
· eFinance, including online banking and online investing
· The wireless internet, including devices and access costs T
he eEurope Report offers you detailed profiles of internet technology, adoption
and development in the following countries:
· Denmark
· Finland
· France
· Germany
· Italy
· The Netherlands
· Norway
· Poland
· Russia
· Spain
· Sweden
· United Kingdom
The eEurope Report is designed to help you make better business decisions.
This report is filled with statistics and analysis, relevant trends and comparative
charts that help you interpret the disparate numbers being reported.
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I Economy, Infrastructure and Users 11
A. Population and Economy 12
B. Technology Infrastructure 18
C. Internet Users 40
II eCommerce 45
A. Overview 46
B. B2C eCommerce 54
C. B2B eCommerce 72
D. eCommerce Barriers and Drivers 75
III eAdvertising 93
A. Overview 94
B. Advertising Spending by Country 96
IV eFinance 97
A. eBanking 98
B. eInvesting 103
C. IT Spending 104
D. Expectations: Supply-Side Vs. Buy-Side 108
V eWireless 111
A. Overview 112
B. Technology Infrastructure 113
C. Mobile Internet Users and Usage 135
D. mCommerce 141
E. mFinance 144
F. mAdvertising 147
VI Denmark 151
VII Finland 165
VIII France 179
IX Germany 205
X Italy 235
XI The Netherlands 255
XII Norway 269
XIII Poland 279
XIV Russia 295
XV Spain 309
XVI Sweden 327
XVII United Kingdom 341
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