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E-commerce > Etude de marché sectorielle
 The eGlobal Report
€ 820,00
Editeur :
Emarketer
Langue :
Anglais
Date de publication :
Août 2001
Taille du document :
176
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 The eGlobal Report

If you're doing business globally or plan an international expansion, eMarketer's
 
Global Report is an indispensable guide. With 176 pages and 185 charts and based
 
on hundreds of leading international resources, it provides a broad overview
 
of the world internet economy.


 

The Global Report covers technology adoption, internet usage and e-commerce
 
- both nascent and sophisticated - in every corner of the earth. As the internet
 
reshapes global business - providing access to new markets, improving communications
 
and efficiencies - e-business is moving into the mainstream. Over the next several
 
years every traditional industry will engage in e-commerce.


 

So far, the US has led the way in internet usage and e-commerce. But the tides
 
are already shifting. US dominance will diminish as the European, Asian and
 
Latin American internet economies expand. By 2002, Europe will have more internet
 
users than any other single region. Even the predominance of the English language
 
online will decline. Today, 48% of web users are English-speaking. Although
 
English will most likely remain the language of global business, the majority
 
of internet users within only a few years will speak another language.


 

In the Global Report, you'll also learn about:

 
· The impact of the global economic slowdown on technology adoption

 
· How telephone and PC penetration rates compare between technologically advanced
 
and developing nations

 
· The state of broadband and wireless technologies worldwide

 
· Factors affecting growth of B2C and B2B e-commerce worldwide

 
· Regional e-commerce trends

 
· Who's buying online - what and where

 
· The global potential for mobile commerce

 
· How internet usage is distributed throughout the world

 
· The demographics of internet users, by region and country

 
· The hot spots for internet development


 


 

I Technology Adoption 11

A. Overview 12

B. Telecommunications and Access Technologies 15

C. Computing Devices 29

II Internet Users and Usage Patterns 39

A. Global Internet Infrastructure 40

B. Internet Users 42

C. User Demographics 67

III eCommerce 79

A. Definition of eCommerce 80

B. Market Size and Growth 80

C. B2C E-commerce 84

D. eCommerce: B2B 116

IV Country Profiles 129

A. Argentina 130

B. Australia 132

C. Brazil 133

D. Canada 135

E. China 137

F. Denmark 138

G. Finland 140

H. France 141

I. Germany 143

J. Hong Kong 144

K. India 146

L. Italy 148

M. Japan 149

N. Mexico 150

O. The Netherlands 152

P. Norway 153

Q. Poland 154

R. Russia 156

S. Singapore 157

T. South Korea 159

U. Spain 160

V. Sweden 161

W. Taiwan 162

X. United Kingdom 163

Y. United States 164


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