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| E-commerce > Etude de marché sectorielle |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Août 2001 |
Taille du document : |
176 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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If you're doing business globally or plan an international expansion, eMarketer's   Global Report is an indispensable guide. With 176 pages and 185 charts and based   on hundreds of leading international resources, it provides a broad overview   of the world internet economy.  
The Global Report covers technology adoption, internet usage and e-commerce   - both nascent and sophisticated - in every corner of the earth. As the internet   reshapes global business - providing access to new markets, improving communications   and efficiencies - e-business is moving into the mainstream. Over the next several   years every traditional industry will engage in e-commerce.  
So far, the US has led the way in internet usage and e-commerce. But the tides   are already shifting. US dominance will diminish as the European, Asian and   Latin American internet economies expand. By 2002, Europe will have more internet   users than any other single region. Even the predominance of the English language   online will decline. Today, 48% of web users are English-speaking. Although   English will most likely remain the language of global business, the majority   of internet users within only a few years will speak another language.  
In the Global Report, you'll also learn about:
  · The impact of the global economic slowdown on technology adoption
  · How telephone and PC penetration rates compare between technologically advanced   and developing nations
  · The state of broadband and wireless technologies worldwide
  · Factors affecting growth of B2C and B2B e-commerce worldwide
  · Regional e-commerce trends
  · Who's buying online - what and where
  · The global potential for mobile commerce
  · How internet usage is distributed throughout the world
  · The demographics of internet users, by region and country
  · The hot spots for internet development  
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I Technology Adoption 11
A. Overview 12
B. Telecommunications and Access Technologies 15
C. Computing Devices 29
II Internet Users and Usage Patterns 39
A. Global Internet Infrastructure 40
B. Internet Users 42
C. User Demographics 67
III eCommerce 79
A. Definition of eCommerce 80
B. Market Size and Growth 80
C. B2C E-commerce 84
D. eCommerce: B2B 116
IV Country Profiles 129
A. Argentina 130
B. Australia 132
C. Brazil 133
D. Canada 135
E. China 137
F. Denmark 138
G. Finland 140
H. France 141
I. Germany 143
J. Hong Kong 144
K. India 146
L. Italy 148
M. Japan 149
N. Mexico 150
O. The Netherlands 152
P. Norway 153
Q. Poland 154
R. Russia 156
S. Singapore 157
T. South Korea 159
U. Spain 160
V. Sweden 161
W. Taiwan 162
X. United Kingdom 163
Y. United States 164
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