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| Commerce électronique > Etude de marché sectorielle |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Juillet 2001 |
Taille du document : |
179 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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The burgeoning e-commerce markets in South and Central America continue to
draw the world's attention. Where can you get the numbers to cut through the
hype? The eLatin America Report gives you the answers you need:
· What countries are key markets -- now and in the future
· How will infrastructure affect internet and e-commerce growth
· Where do people in South and Central America get online
· What is the demographic profile of the typical Latin American net user
The eLatin America report goes beyond the famaliar, broad issues -- it contains
insights and analysis examining all facets of the internet.
Get the numbers on:
· The ``youth boom`` in Latin America and the coming generation of net-savvy kids
· Which cities and regions have the telecommunications infrastructure to make
full use of the web
· Which countries are ready for the wireless revolution
· How high revenues will go -- in e-advertising, e-commerce, and m-commerce
· Where Mexicans are logging on and how that compares to Argentines
· How Argentines and the region's other e-shoppers are coping with e-payments
The entire region, from Mexico to Chile, is assessed and analyzed. Individual
countries that are reviewed include the big e-three -- Argentina, Brazil and
Mexico -- as well as Colombia, Chile and Venezuela.
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I Overview 15
II Population and Economy 19
A. Defining the Region 20
B. Identifying Potential Internet Users in Latin America 22
III Technology Infrastructure 29
A. Telecommunications 30
B. Broadband 40
C. Dial-Up Access and Internet Service Providers (ISPs) 49
D. Hardware 53
E. Internet 60
F. Access Costs 63
IV Internet Users and Access 69
A. Internet Users 70
B. Wireless Internet Users 77
C. Access Preferences 80
V Usage and Demographics 85
A. Usage 86
B. Usage Patterns 87
C. Demographics 88
VI eCommerce 91
A. Total eCommerce 92
B. B2C eCommerce 97
C. B2B eCommerce 106
D. mCommerce 112
VII eAdvertising 113
A. Online Advertising Expenditures 114
B. Click-Through Rates 115
C. Wireless Advertising 116
VIII eFinance 117
A. Online Banking 118
B. Online Trading 123
C. Wireless Financial Services 125
IX Argentina 129
X Brazil 173
XI Mexico 239
XII Chile 279
XIII Colombia 303
XIV Venezuela 313
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