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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| The eMail Marketing Report |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Mai 2001 |
Taille du document : |
151 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The eMail Marketing Report |
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eMail is the most popular online activity among internet users, both at home
and at work. This creates a prime marketing opportunity, for both large and
small businesses. Marketers can use e-mail to “get in front of” customers and
prospects in a more concrete and forceful way. Where is this vehicle going and
how can you reap the benefits? The new eMail Marketing Report answers these
questions and more.
Topics covered in the eMail Marketing Report include:
- Projections covering the size of the e-mail marketing market through 2005
- Marketing campaign costs and ROI measurements
- Leading opt-in list categories
- Net users’ attitudes toward e-mail and e-mail advertising
- Demographics on people using e-mail today and tomorrow
The eMail Marketing Report presents the numbers in comparative charts showing
you figures from leading research firms worldwide, so you get an unbiased look
at the numbers before you make your next strategic marketing plan.
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I Overview 9
A. What Is eMail Marketing? 10
B. Why Is eMail Marketing Effective? 10
II Market Revenues 27
A. Total Revenues 28
B. eMail Advertising Revenues 29
C. Other Revenues 33
III Corporate Penetration 39
IV eMail Users 47
A. Number and Growth of eMail Users 48
B. Number and Growth of eMail Boxes 51
C. User Profile 55
V eMail Volume 77
A. Total eMail Volume 78
B. Permission eMail 80
C. Spam 84
D. Volume per User 86
E. eMail Overload 91
VI Techniques & Strategies 95
A. Introduction: Objectives before Tactics 96
B. Customer Relationship eMail 100
C. Unsolicited Commercial eMail 101
D. Permission Marketing 105
E. Opt-In vs. Opt-Out 107
F. Outsourcing eMail Marketing Services 110
G. Opt-In eMailing Lists 111
H. Incentive-Based Programs 112
I. Presentation Formats: Text vs. HTML 113
J. Frequency and Timing of eMail Campaigns 118
K. Viral Marketing 120
L. Personalization 122
M. Integrating eMail within Marketing/Media Mix 132
N. eMail Newsletters 133
O. Rich Media/Enhanced Features 136
P. Wireless eMail 137
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