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| Commerce électronique > Etude de marché sectorielle |
| ePrivacy & Security Report |
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€ 820,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Janvier 2001 |
Taille du document : |
87 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| ePrivacy & Security Report |
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Online privacy and security are the most important issues for internet users
-- now and for years to come. Consumer worries about how companies use their
personal information inhibit sales and hinder website personalization initiatives.
Identity theft, credit card fraud and virus attacks affect virtually all areas
of internet use.
The ePrivacy and Security Report provides the latest aggregated data and original
analysis you need to understand both the business and consumer aspects of these
hot issues. Topics covered include:
- Consumer fears about privacy
- Types and magnitude of internet fraud
- Online credit card security
- Corporate responses to security threats
- The impact of virus attacks and hacking
What makes consumers give out personal information?
According to Jupiter Research, a guarantee that the information will not be
misused is by far the most effective motivator, outstripping even giveaways
and better content.
How much does online fraud really cost consumers and companies?
Depends on who you ask:
- But the stakes are even higher for online retailers, and the internet sales
industry in general.
- The Federal Trade Commission (FTC) estimates that consumer fears resulted
in estimated online sales losses of $2.8 billion in 1999 -- a figure which is
expected to rise to $18 billion in 2002.
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I ePrivacy 7
A. Website Surveys 8
B. Consumer Attitudes toward Release of Personal Information 12
C. Consumer Attitudes toward Personalization 23
II Fraud 27
A. Types of Online Fraud 28
B. Magnitude of Problem 30
C. Sizing Monetary Losses 33
III Credit Card Security 37
A. Credit Card Penetration and Fraud Prevalence 38
B. Online Credit Card Fraud 40
C. Consumer Attitudes and Behavior 44
D. Technology Solutions 53
IV Hacking and Corporate Security 57
A. Types of Corporate Security Attacks 58
B. Cost of Hacking and Security Attacks 63
C. Business Attitudes toward Hacking and Corporate Security 66
D. Technology Solutions 67
V Computer Viruses 71
A. Impact of Virus Attacks 72
B. Consumer Attitudes and Behavior 75
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