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| Commerce électronique > Etude de marché sectorielle |
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€ 520,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Avril 2001 |
Taille du document : |
74 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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While many online B2C plays have crashed and burned, online travel has truly
taken off. The internet offers a near-perfect medium for travel bookings, and
online travel sites give consumers unprecedented control over their travel planning.
The eTravel Report addresses both the consumer and business segments of the
online travel industry. It examines predicted growth for the global online travel
category over the next several years, as well as the implications of that growth
for offline travel-related companies and services.
Topics covered include: · Factors fueling the size and growth of the US online
travel market
· Revenue generated by major online travel segments
· How the internet affects business travel planning
· How railroads in Europe are exploiting the opportunities of the internet
The eTravel Report includes aggregated statistics and predictions from leading
global research sources, presented in easy-to-read comparative charts. The growth
of the online travel segment affects everyone involved in the travel industry.
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I Global Overview 7
A. Overview 8
B. Industry Fragmentation 9
C. mTravel Technology 11
D. Worldwide Travel Bookings 12
II North America 13
A. Online Travel Bookings by Type of Traveler 14
B. Online Travel Bookings by Category 18
C. Online Travel Agencies 25
D. Demographics of Online Travelers 29
E. Online Travel Booking Preferences and Concerns 34
III Europe 43
A. Online Travel Bookings by Segment 44
B. Online Travel Bookings by Category 45
C. Online Travel Agencies 46
D. Demographics of Online Travelers 49
E. Online Travel Booking Preferences and Concerns 50
F. Italy 51
G. UK 54
IV Asia Pacific and Latin America 61
A. Asia Pacific 62
B. Latin America 63
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