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| Commerce électronique > Etude de marché sectorielle |
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€ 320,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Novembre 2001 |
Taille du document : |
69 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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58.7 million US residents will buy something online in Q4 2001. eMarketer's
US Holiday Shopping 2001 Report compares last year's online holiday activity
to 2001 and reviews the impact the terrorist attacks will have on holiday shopping.
The report covers the number of shoppers and buyers online, peak buying periods
and what consumers buy online. It also presents comprehensive comparisons, in
the form of side-by-side charts, of the estimates for e-holiday shopping in
2001.
The US Holiday Shopping covers the following topics, and more:
· State of the US Economy and US Retailing
· Online Holiday Shopping long term trends
· Number of Shoppers and Buyers and what they buy
· The Impact of Terrorist Attacks
· Q4 Holiday Shopping projections
· International forecasts
· Peak buying periods
· Consumer Demographics
· Competitive environment, including market share and customer satisfaction
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I Economic Outlook 9
A. State of the US Economy 10
B. State of US Retailing 12
II Online Holiday Shopping 21
A. Long-Term Trends 22
B. Millions of Shoppers and Buyers Online 23
C. Impact of Terrorist Attacks 28
D. The Number, Please (Projection for Q4 Holiday Spending) 33
E. Comparative Estimates 35
F. International Forecasts 37
G. Peak Buying Periods 39
H. What Consumers Buy Online for the Holidays 42
III Consumer Demographics 47
IV Competitive Environment 53
A. Market Share 54
B. Improving Customer Satisfaction 57
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