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| Commerce électronique > Etude de marché sectorielle |
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€ 520,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Mai 2001 |
Taille du document : |
98 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Japan is home to the world’s second largest economy and is one of the most
technologically sophisticated countries in the world. eMarketer's eJapan Report
contains essential statistics and analysis businesses need to develop international
e-business and e-marketing plans.
It answers vital, “need-to-know-now” questions such as:
- How many people will be using the internet in Japan?
- What are their preferred online activities?
- How fast is e-commerce growing in Japan?
- How many people subscribe to wireless services and what is the future of the
wireless internet in Japan?
Japan has a significant influence over the world’s internet marketplace and
the future of emerging technologies. It is one of few the countries in the world
to upholding a substantial mobile internet market. Studies show Japan currently
accounts for about 82% of the world’s total mobile internet users. The eJapan
Report is a valuable reference tool for anyone – whether in New York, Stockholm
or Tokyo, following the internet market in Japan. It provides key data to develop
business and marketing plans, build presentations, and make informed decisions
about online endeavors.
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I Overview 7
II Population, Economy & Infrastructure 11
A. Defining the Asia Pacific Region 12
B. Potential Internet Users in Japan 13
C. Communications Infrastructure 14
D. Hardware Infrastructure 35
E. Internet Access Costs 37
III Internet Users & Access 39
A. Internet Users 40
IV Usage & Demographics 43
A. Usage 44
B. Demographics 48
V Wireless Internet 53
A. Wireless Internet Users 54
B. Usage and Demographics 58
VI eCommerce 65
A. Total eCommerce Revenues 66
B. B2C eCommerce 67
C. B2B eCommerce 77
D. mCommerce 80
VII eFinance: Banking & Investing 83
A. Online Banking 84
B. Online Trading 85
VIII eAdvertising 87
A. mAdvertising 89
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