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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Marketing Online to Kids and Teens |
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€ 520,00 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Mai 2001 |
Taille du document : |
81 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Marketing Online to Kids and Teens |
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Kids and Teens are the vanguard of the internet. eMarketer's special report,
Marketing Online to Kids and Teens provides a complete picture of kids and teens,
how they use the internet and how you can best reach them.
Some topics covered include:
- The number of kids and teens online in the US
- What kids and teens most likely to look for online
- What kids and teens are buying online and how they pay for their purchases
- Net users’ attitudes toward e-mail and e-mail advertising
- Special considerations to take into account when marketing to kids and teens
- Where adults use the internet as an everyday information resource, kids and
teens have integrated online activity as a major facet of their lives, to gain
full access to games, music, communicating with peers, or gathering research
for schoolwork.
Today's kids and teens represent tomorrow's lion's share of the consumer population.
eMarketer's Marketing Online to Kids and Teens is an ideal resource for marketers
who need to tap into this dynamic market with the latest data and unbiased analysis.
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I Overview 7
II Who, What and Where 11
A. Kids and Teens Online – Who Are They? 13
B. Kids and Teens Online – What They Do 31
C. Kids and Teens Online – Media Choices 42
III Online Shopping for Kids and Teens 47
A. Kids and Teens Online – What Are They Buying and How Much? 49
B. Issues and Barriers for Kids and Teens Shopping Online 56
IV Marketing to Kids and Teens—Special Considerations 59
A. Kids and Teens Online—What Are They Buying and How Much? 61
B. Online Privacy, Parents, Minors and the Law 64
C. How COPPA Has Changed the Face of Advertising to Children 68
V Conclusion 73
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