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Commerce électronique > Etude de marché sectorielle
 North American Wireless Report
€ 820,00
Editeur :
Emarketer
Langue :
Anglais
Date de publication :
Août 2001
Taille du document :
150
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 North American Wireless Report

The promise of m-commerce has yet to become a reality, especially in North
 
America. Is there still potential? It's hard to tell. Because analysts disagree
 
on the definition of what constitutes m-commerce, their market projections are
 
all over the map -- ranging from $700,000 million to $27 billion by 2004.


 

How can you make sense of these widely divergent numbers? Read the eMarketer
 
North American Wireless Report. eMarketer gathers facts and figures about the
 
wireless market from all the leading research sources worldwide. These numbers
 
are then analyzed and presented in side-by-side comparison charts along with
 
insightful commentary to provide you with a true picture of the market.


 

Here's a preview of what you'll find in the North American Wireless Report.
 


 
· Demographics of wireless users

 
· Revenues for the sector

 
· Mobile internet usage

 
· The wireless in-vehicle (telematics) market

 
· Emerging technologies, including Bluetooth, wireless LAN, HomeRF, infrared,
 
fixed wireless

 
· Lessons to be learned from wireless internet adoption in Japan and Europe
 


 
· Major North American carriers - and their 3G plans

 
· Other wireless devices: pagers and PDAs

 
· Capital investment in the wireless sector

 
· Case studies

 
· Glossary of terms and technology


 

Although adoption has become widespread only over the last few years, mobile
 
phones are now a fact of life in many parts of the world, including North America.
 
Today, mobile phone subscribers in North America are approaching 125 million,
 
and the US is one of the largest wireless markets in the world. Plagued by a
 
lack of technology standards, the US market remains fragmented. But eMarketer
 
analysts do see some bright spots of wireless opportunity: a growing user base
 
of young people, and increasing corporate demand for telecommuter support. Still,
 
the growth of wireless in North America is not expected to approach that of
 
the markets in Asia and Europe.


 


 

I Overview 11

A. North American Technology Infrastructure 13

B. North American Mobile Phone Subscribers 15

C. Mobile Internet and mCommerce in North America 17

D. Drivers & Barriers to Wireless in North America 19

II United States 21

A. Wireless Infrastructure 22

C. Mobile Phones 38

D. Pagers 53

E. Personal Digital Assistants (PDAs) 56

F. Telemetry and Telematics 59

G. Emerging Technologies 65

H. Wireless Internet and mCommerce 72

I. Enterprise Sector 96

III Canada 103

A. Infrastructure 104

B. Carriers 107

C. Mobile Phones 111

D. Other Devices 115

E. Wireless Internet and mCommerce 116

IV International Developments: Lessons to learn 121

A. Europe: Lessons Learned 123

B. Japan: Lessons Learned 125

V Glossary of Terms and Technology 129

A. Mobile Technology Generations 130

B. Glossary 134


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