|
|
| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| The Online Marketing Report |
|
|
|
|
€ 820,00 |
Editeur
: |
Emarketer |
Langue
: |
Anglais |
Date de publication : |
Octobre 2001 |
Taille du document : |
127 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
Documents Publics |
1,200,000
documents |
Téléchargement illimités |
|
|
|
Etudes Privées |
50,000 rapports et études |
Paiement à la piéce |
|
|
|
|
| |
|
1.Télécharger nos rapports publics
Accés complet à plus de 1,2 Million de documents publics : études de marché, statistiques sectorielles, fiches pays, monographie d'entreprises, veille concurentielle, rapports annuels...
|
| Nos documents publics sur le même théme (1) |
|
|
|
| 27 pages | Janvier 2000 | Anglais
|
|
|
| Main
focus: |
customer relationship management,crm,e-commerce
|
| Research
focus: |
industry structure,market size and estimates, |
| Geographic
focus: |
|
| |
|
|
|
|
| Autres recherches sur le même thème |
|
|
|
| |
| |
|
| |
|
2.
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
Management and marketing consulting services in Germany
15 pages | Septembre 2002 |
The German market for management and marketing consulting services has grown by 5.7% since 2000 to reach a value of Euro 12.9 billion (US$12.2 billion) in 2001.
During the five years since 1997, th |
198,00 €
|
| |
| |
Direct Marketing in the UK
15 pages | Juillet 2002 |
The total expenditure on direct marketing in the UK has grown by 5.9% since 2000 to reach a value of £18 billion (US$26.7 billion) in 2001.
The value of the market has increased by 35% over the rev |
198,00 €
|
| |
| |
Future Innovations in Food 2001: Forward-focused NPD and Maximizing Brand Value
134 pages | Avril 2001 |
Future Innovations in Food 2001 looks at the changing trends in innovation and the effect these will have on the product launch landscape, small and large manufacturers and the food market overall.
955,00 €
|
|
| |
| |
Marketing Online to Kids and Teens
81 pages | Mai 2001 |
Kids and Teens are the vanguard of the internet.
eMarketer's special report, Marketing Online to Kids and Teens provides a complete picture of kids and teens, how they use the internet and how |
520,00 €
|
| |
| |
Below-the-Line Marketing
150 pages | Avril 1998 |
Companies not maximising the potential of databases could be gifting their competitors business.
Are you making the most of below-the-line? How do your response rates compare with those of ot |
795,00 €
|
| |
| |
Youth Marketing in Cosmetics and Toiletries
134 pages | Octobre 1999 |
“Manufacturers have used various methods in order to target the youth market more effectively.
These methods are also interacting with the efforts of retailers to encourage youth purchases |
795,00 €
|
| |
| |
Strategic Intelligence: The Top 12 Pharmaceutical Companies
158 pages | Novembre 2001 |
The pressure on the pharmaceutical company R&D has never been greater.
It is estimated that $100 billion worth of products will face patent expiry by 2005.
Of this, $37 billion represe |
1 021,89 €
|
| |
| |
The Outlook for Organic Food and Drinks: Consumer trends and new product development
168 pages | Mars 2002 |
Growth Strategies in Organic Food and Drinks: Consumer trends and new product development, a new management report by Reuters Business Insight, assesses the implications of consumer trends and extern |
953,48 €
|
| |
| |
Seasonal Profits: Managing the Marketing Cycle
160 pages | Janvier 1999 |
The annual sales patterns of most products are affected by seasonal influences ranging from holidays, such as Christmas and Easter, to the weather.
In addition, major sporting and cultural events, |
795,00 €
|
| |
| |
Marketing Green Energy
143 pages | Mars 1999 |
What are the commercial opportunities represented by the increasing importance of green energy?In accordance with the Kyoto Protocol, which intends to drastically reduce greenhouse gas emissions acros |
795,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| The Online Marketing Report |
|
|
The Online Marketing Report covers the following topics, and more:
· online advertising components, market size and growth
· viral and direct marketing
· branding
· CRM and personalization
· e-mail and spam
· affiliate programs, utilization of search engines and incentive campaigns
Who can benefit from the Online Marketing Report?
The report is the perfect reference manual for companies struggling with how
to incorporate e-marketing into their business plans. Ideally suited for small-
to medium-sized enterprises and small office/home office establishments, the
report provides important analysis of the main components of marketing online.
Why is the Online Marketing Report right for you?
· The current economic climate has forced every business to re-evaluate its
budget. By reviewing all the information about online marketing is one report,
it is the most cost-effective overview of the business.
· The report presents the numbers in side-by-side comparison format, making
it the ideal ``road map`` of the industry.
· It presents eMarketer's carefully weighted and evaluated review of the analysis
and numbers.
What is online marketing and how can you use it?
Passing fads, rumors and hype have clouded businesses' ability to clearly understand
the medium. The latest definition of online marketing encompasses a host of
initiatives utilizing the internet. eMarketer's Online Marketing Report is a
comprehensive review of the components falling under the online marketing umbrella
-- e-mail and viral marketing, online advertising, customer relationship management
and personalization, to name a few.
|
|
I What is Online Marketing? 11
II Online Marketing Strategies 17
A. Online Advertising 18
B. Viral Marketing 43
C. Direct Marketing 45
D. Branding 49
E. CRM:The Personal Touch 56
F. Search Engine Optimization 64
III Online Marketing Vehicles 71
A. eMail Marketing 72
B. Affiliate Programs 93
C. Classifieds 95
D. Online Coupons 99
E. Streaming Advertising 104
F. Wireless Advertising 107
G. Instant Messaging 113
|
|
|
PPLSEN
|
|
|
|
|
