Why is the US eBanking Report right for you?

 
· It is a comprehensive collection of the latest statistics and analysis, from
 
leading industry research sources, on the growing e-banking market

 
· The report presents the numbers in a side-by-side comparison format, giving
 
you a more accurate overall picture of the industry

 
· It presents eMarketer's carefully weighted and evaluated review of the analysis
 
and numbers.

A vast majority of banks in the US have not yet mastered the art of marketing.
 
However, the Online Banking Report from eMarketer finds that with a dominance
 
of the financial product most needed by consumers -- the checking account --
 
and a growing online presence, banks are perfectly positioned to utilize new
 
technology and catapult other financial service organizations into modernization.
 
eMarketer believes that the number of online banking consumers in the US will
 
steadily grow from 2.8 million in 2000 to 18.3 million by 2004. eMarketer determined
 
its estimates based on the figures banks supplied to the American Bankers Association.
 
As every bank with an online presence learns to maximize its resources, both
 
on- and offline, consumers will incorporate e-banking solutions into the maintenance
 
of their financial plans.