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The Spanish toiletries market is estimated to have grown by some 45% between 2000 and 2005. In European terms, however, the market remains relatively small, with per capita expenditure on these products clearly lower in Spain than in the four other countries covered by the research.

Value growth in the market has been held back by a consumer preoccupation with price and a marked tendency to buy large packs, used by all family members. However, branded suppliers are using relatively high levels of NPD to introduce consumers to the idea of buying products “tailored” to their individual needs in terms of function, fragrance and formulation, and packaged in smaller sizes. This “individualisation” of what has been essentially a commodity market has been driving recent growth and has exploited increasing levels of disposable incomes.

Bringing together the latest consumer research and market analysis, this new report offers you all the insight you need to fully understand the market and to develop informed and targeted marketing palns. Use this research to:
Track the market’s size, driving forces, segmentation and key players
Investigate the most innovative product launches across the relevant categories
Evaluate the most effective distribution channels
Track manufacturer’s market share and brand retail values
Compare usage of toiletries across Europe
Track trends in product usage by type, identifying the winners and losers in Spain
Identify key target audiences for each category
Pinpoint market potential before your competitors
Anticipate future trends in the Spanish toiletries market.
Intriguing findings include:
While under 70% of Spanish women use liquid soaps, nearly 90% of those who do use them at least daily. Manufacturers could benefit from focusing on increasing usage amongst the over 45s, many of whom are not any longer living with children and for whom added benefits, as well as convenience, could be strong selling-points.

The Spanish toiletries market is estimated to have grown by some 45% between 2000 and 2005. In European terms, however, the market remains relatively small, with per capita expenditure on these products clearly lower in Spain than in the four other countries covered by the research.

Value growth in the market has been held back by a consumer preoccupation with price and a marked tendency to buy large packs, used by all family members. However, branded suppliers are using relatively high levels of NPD to introduce consumers to the idea of buying products “tailored” to their individual needs in terms of function, fragrance and formulation, and packaged in smaller sizes. This “individualisation” of what has been essentially a commodity market has been driving recent growth and has exploited increasing levels of disposable incomes.

Bringing together the latest consumer research and market analysis, this new report offers you all the insight you need to fully understand the market and to develop informed and targeted marketing palns. Use this research to:
Track the market’s size, driving forces, segmentation and key players
Investigate the most innovative product launches across the relevant categories
Evaluate the most effective distribution channels
Track manufacturer’s market share and brand retail values
Compare usage of toiletries across Europe
Track trends in product usage by type, identifying the winners and losers in Spain
Identify key target audiences for each category
Pinpoint market potential before your competitors
Anticipate future trends in the Spanish toiletries market.
Intriguing findings include:
While under 70% of Spanish women use liquid soaps, nearly 90% of those who do use them at least daily. Manufacturers could benefit from focusing on increasing usage amongst the over 45s, many of whom are not any longer living with children and for whom added benefits, as well as convenience, could be strong selling-points.