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| Produits Ménagers > Etude de marché sectorielle |
| Clothes-washing Detergents - Spain |
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€ 535,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Janvier 2006 |
Taille du document : |
83 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Clothes-washing Detergents - Spain |
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In Spain, the market for clothes-washing products is mature and well established. Suppliers of leading brands launch new products on an almost constant basis. Own-label retailers respond quickly to new product development, by introducing their own versions of economy-priced alternatives. Sales have benefited from growing demand for new value-added products, which is a result of economic growth and increasing consumer expenditure, together with population growth and rising female employment. 95.7% of households in Spain own a washing machine according to TGI Europa data.
Research has shown that over half of Spanish consumers surveyed are prepared to pay more for environmentally friendly products, and that over 70% believe that consumers have a duty to recycle. It is evident that there is scope for suppliers to develop environmentally friendly clothes-washing products in recyclable packaging containers.
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In Spain, the market for clothes-washing products is mature and well established. Suppliers of leading brands launch new products on an almost constant basis. Own-label retailers respond quickly to new product development, by introducing their own versions of economy-priced alternatives. Sales have benefited from growing demand for new value-added products, which is a result of economic growth and increasing consumer expenditure, together with population growth and rising female employment. 95.7% of households in Spain own a washing machine according to TGI Europa data.
Research has shown that over half of Spanish consumers surveyed are prepared to pay more for environmentally friendly products, and that over 70% believe that consumers have a duty to recycle. It is evident that there is scope for suppliers to develop environmentally friendly clothes-washing products in recyclable packaging containers.
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