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| Produits Ménagers > Etude de marché sectorielle |
| Clothes-washing Detergents - France |
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€ 535,00 |
Editeur
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Mintel International |
Langue
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Anglais |
Date de publication : |
Janvier 2006 |
Taille du document : |
95 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Clothes-washing Detergents - France |
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Sales of clothes-washing products in France fell by 6% to €1,732 million in 2005, as a downturn in the French economy led increasing numbers of consumers to purchase lower-priced own-label or lesser-known brands. Manufacturers of branded laundry detergents responded to this by reducing their prices in order to compete more effectively with lower cost alternatives, but this appears to have done little to increase volume sales. While consumer penetration of standard powder fell by eight percentage points and tablets by four percentage points between 2002 and 2005, the penetration of washing liquids increased by nine percentage points during the same period, reaching 59% in 2005
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Sales of clothes-washing products in France fell by 6% to €1,732 million in 2005, as a downturn in the French economy led increasing numbers of consumers to purchase lower-priced own-label or lesser-known brands. Manufacturers of branded laundry detergents responded to this by reducing their prices in order to compete more effectively with lower cost alternatives, but this appears to have done little to increase volume sales. While consumer penetration of standard powder fell by eight percentage points and tablets by four percentage points between 2002 and 2005, the penetration of washing liquids increased by nine percentage points during the same period, reaching 59% in 2005
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