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| Beauté - Santé - Hygiène > Etude de marché sectorielle |
| Growth Strategies in Soft Drinks to 2006 |
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€ 816,66 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Octobre 2001 |
Taille du document : |
146 |
Autres informations : |
Description , Table des matières |
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Growth Strategies in Soft Drinks to 2006
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| Présentation de l'étude de marché - Description & Table des matières |
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| Growth Strategies in Soft Drinks to 2006 |
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Traditional soft drinks markets, particularly carbonated, are experiencing
low value growth in developed markets such as the US and Western Europe. However,
within these are fast moving niches, offering opportunities for new products
and repositioning of existing brands. Growth Strategies in Soft Drinks to 2006,
a new
assessment of the key opportunities in developing markets, focusing on the real
growth drivers within these major developed markets - particularly health, convenience
and other 'added value' benefits such as fashion and novelty. Based on an extensive
survey with industry executives, this new report will enable you to identify
opportunities in new product development, emerging markets and distribution.
Growth Strategies in Soft Drinks to 2006 provides you with:
• Analysis of hundreds of new product launches between July 2000 and July
2001, categorised by trend.
• Evaluation of the markets of Canada, France, Germany, Italy, Japan,
Mexico, UK and USA, plus top level data and trends for the fastest growing emerging
countries.
• Current and forecast growth data for each country across:
- soft drinks; bottled water, carbonates, energy & sports,
- juices, new age beverages, powdered soft drinks and cordials.
- health trends; prevalence of high cholesterol, diabetes, cancer and heart
disease.
- lifestyle; population by age group, gym membership, number of working women
and household size etc.
Benefit from over 150 pages of expert insight and analysis, enabling you to:
• Ensure your brand prospers in the increasingly specialised domestic
and international markets
• Analyze the response of industry giants such as Coca Cola to fast growing
niche opportunities
• Forecast market growth in soft drinks to 2006
• Assess the latest packaging techniques and understand how you can reposition
your product as ‘convenient’
• Increase brand loyalty through a greater understanding or your consumers
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Chapter 1 Soft drinks market overview
Introduction
Data review
Consumer drivers
Consumer base
Chapter 2 Growth strategies in health drinks
Summary
Introduction
Lifestyle and well-being
Medical issues
Manufacturer responses to the growth opportunity
Future outlook: taking the remaining opportunity
Chapter 3 Growth strategies in convenience
Summary
Introduction
Key issues in convenience
Drinks channels and occasions
Future outlook: taking the remaining opportunity
Chapter 4 Growth strategies in added-value innovations
Summary
Introduction
Key dynamics in innovation
Chapter 5 Industry opinion survey
Summary
Introduction
Product upgrading and true innovation
Convenience
Health
Packaging
Conclusion
Glossary
Index
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PPLSEN
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